🔍 Google September 2023 helpful content update

Plus, Google How-to rich results gone, TikTok Search adds Wikipedia snippets, Amazon Search revamp and new generative AI tool, and more. [View in browser]( | [Share]() Sep 15, 2023 [Search Engine Land]() Good morning, Search Marketer, Google has released yet another official ranking algorithm system update. After having just [finished rolling out]() the [August 2023 core update](), now Google has launched the [September 2023 helpful content update](). Google said this update an an improved classifier and will take about two weeks to roll out. We go into this update in more detail and what you need to know in [our story here](). Barry Schwartz,Helpful update writer [Adobe-9-11-only-FSI_300x250-Final]() SEO [Google September 2023 helpful content system update rolling out]() [google-paper-explosion-helpful-content-1920] This update should take a couple weeks to roll out and is the first update of this kind since last December. SEO [Google Search stops showing How-to rich results on desktop]() [concerned-woman-computer-google-logo-1920] This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users. SEO [TikTok quietly adds Wikipedia snippets to its search results]() [Shutterstock_1681173646] Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time. Analytics & conversion [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Data webinar [Reimagine marketing with real-time data]() [snowplow-1] Take your marketing to the next level without switching software. Join our webinar to explore how real-time data can improve decision-making, customer engagement, and ROI. [Save my seat!]() SEO [Amazon launches new search functions on mobile to rival Google]() [Shutterstock_1083512990] The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon. SEO [Amazon sellers can now use AI to write product titles, descriptions and listing details]() [amazon-retail-box-stock] The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step. [Adthena-9-11]() SEO [Perfecting prompts for SEO content development]() [Screenshot-2023-09-06-at-16.46.39-150x84] Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks. SEO [A 6-minute process to diagnose E-E-A-T issues]() [google-judge-eeat] In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here's why. Email marketing [Email personalization guide]() [MPP-email-marketing-1] Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox. SEO [SEO scalability: We have a problem]() [seo-scalability-ai] Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn't. SEO [How to use fan-driven marketing to foster brand love]() [brand-love] Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make. Free training for search marketers [Actionable tactics are just a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [CMOs more likely to be responsible for AI, less likely to understand it]() - [IAB releases new guidelines as retail media networks mature]() - [Adobe, Amazon and Salesforce in this week’s AI martech releases]() - [How to tune your GTM strategies to cope with budgetary headwinds]() - [Criteo puts retail media DSP into general release]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()