🔍 The case against Domain Authority

Plus, GSC Merchant Center integrated reports, Target ROAS in Google Ads, when you don't need SEO and more. [View in browser]( | [Share]() Sep 12, 2023 [Search Engine Land]() Good morning, Search Marketer, it’s been just over a year since I last ranted about Domain Authority not being an essential SEO metric in this space. I’ll spare you another such rant today. Instead, I’ll refer you to what I consider to be the definitive read on the subject – [The case against Moz’s Domain Authority]() by Search Engine Land contributor Jeff Ferguson. Read it, share it, preach it. This is not to bash the work Moz does as a company, its toolset or the great people who work there. However, Domain Authority continues to be a problematic metric that is misused by unsuspecting marketers and abused by bad actors in the industry, as Ferguson explains in his article. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adthena-9-11]() SEO [Google Search Console rolling out new Merchant Center integrated reports]() [retail-product-shelves-woman-google-logo] These new reports will show you issues with products not showing on Search and changes in visibility of your product listings. PPC [Google search antitrust trial ready to begin: What’s at stake]() [Shutterstock_1875389428] The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising. PPC [Target ROAS in Google Ads: 5 key considerations]() [Is-Target-ROAS-right-for-your-business-5-key-considerations] Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business. SEO [SEO content optimization: How to rank higher and convert better]() [SE-Ranking-1920x1080-1-150x84] Discover the complete process of SEO content optimization using both hands-on techniques and advanced SEO solutions. Pillar-based marketing webinar [How to dominate search rankings in less than two months]() [demandjump-2] Get ahead of the competition with insights into pillar-based marketing. This innovative approach helped achieve 497 page-one rankings in 7 weeks, and our webinar will show you how. [Register today!]() SEO [When your business doesn’t need SEO]() [When-your-business-doesnt-need-SEO] Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results. [Adobe-9-11-only-FSI_300x250-Final]() SEO [How publishers can regain traffic and revenue with affiliate marketing]() [traffic-drop-1920] Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability. Email marketing [2023 State of Email Workflows Report]() [MPP-email-marketing-1] Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report! SEO [How Google SGE will impact your traffic – and 3 SGE recovery case studies]() [How-Google-SGE-will-impact-your-traffic] Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis. Free training for search marketers [Actionable tactics are just a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [Antitrust trial over Google search set to open]() - [How Homethreads is leveraging data to create a new customer experience]() - [3 reasons why customer journeys are the key to better experiences and profits]() - [The rise of generative AI: A marketer’s guide to textual and visual AI content]() - [Online close to edging out physical stores for holiday buying]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()