🔍 YouTube makes major ad changes

Plus, Google Search updates language matching systems, UA sunset, Threads rolls out search, and more! [View in browser]( | [Share]() Sep 11, 2023 [Search Engine Land]() Good morning, Search Marketer, YouTube is making some big changes to advertising. [YouTube is giving longer, fewer ads a try](). This could potentially be good or bad news for brands. While they’ll have a bigger window to connect with their target audience, reach might take a hit. In other YouTube news, [individual ad controls on new videos are being removed](). YouTube says this is meant to “optimize creator revenue” but it continues the never-ending trend of Google taking away control from advertisers. Nicola Agius,Paid Media Editor [Adthena-9-11]() SEO [Google Search updated its language matching systems]() [google-robot-map-1920] This update was released a couple of weeks ago and helps Google match the searchers language to documents in its index. SEO [R.I.P. UA – Search Engine Land property has stopped processing data]() [this-property-has-stopped-processing-data] It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land. PPC [Threads users can now search for posts]() [shutterstock_2327525131] The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps. Analytics & conversion [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Pillar-based marketing webinar [Reaching page one has never been faster]() [demandjump-1] Skyrocket your SEO rankings with pillar-based marketing. Join our upcoming webinar to discover a groundbreaking strategy that garnered 497 page-one rankings in just 7 weeks. [Save my seat!]() PPC [Influencer ad spend is now growing faster than traditional ad investment]() [shutterstock_1339059998] Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending. SEO [The case against Moz’s Domain Authority]() [The-case-against-Mozs-Domain-Authority] Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why. [Adobe-9-11-only-FSI_300x250-Final]() PPC [How to use PPC advertising to attract top talent in any industry]() [How-to-use-paid-ads-to-attract-top-talent-in-any-industry] Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. SEO [12½ emotional ingredients for SEO success]() [Emotional-ingredients-for-SEO-success] Explore essential emotional skills that can drive SEO success and build lasting trust with clients and colleagues. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. PPC [Google Chrome persists with targeted ads that use your browser history]() [woman-computer-google-logo-1920] Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free training for search marketers [Actionable tactics are just a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [Online close to edging out physical stores for holiday buying]() - [This week’s AI-powered martech releases]() - [How to unlock more value from your event content]() - [Google is rolling out Topics-based tracking for Chrome]() - [Get beyond Google Analytics with these real-time data strategies]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()