🔍 Google August 2023 core update should be done soon

Plus, new Google Pmax targeting feature, Microsoft Advertising Editor Audiences, SGE case studies, PPC projections and more. [View in browser]( | [Share]() Sep 06, 2023 [Search Engine Land]() Good morning, Search Marketer, we’re all waiting for the [Google August 2023 core update]() to complete rolling out so we can see how impactful it was. It should be done any minute now, maybe even as you’re reading this email. Although the update started to roll out on Aug. 22, we didn’t see much search result movement until [Aug. 25](). That movement lasted throughout the weekend and then calmed for a couple of days until we saw [renewed volatility]() last week on Wednesday, Thursday and Friday. Overall, this update does not seem as widespread compared to [previous core updates](). But for sites that were impacted by this update, it was a big deal. Some people reported seeing visibility changes between 20% to 80%, or even more. Hopefully, you were on the positive side of this update. Stay tuned for when the update officially wraps up. Barry Schwartz,Google algorithm hunter [OptimizelyGoogleOptimizePaidSponsorship_Ads_Display_300x250]() PPC [Google adds URL Contains targeting functionality to Performance Max]() [google-speed-colors-1920] The feature has been rolled out to better support Dynamic Search ads use cases in PMax. PPC [Microsoft Advertising Editor expands audiences to all markets]() [Shutterstock_1595146042] The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. SEO [How Google SGE will impact your traffic – and 3 SGE recovery case studies]() [How-Google-SGE-will-impact-your-traffic] Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis. SEO [Is Google’s new AI chatbot the Bard of the digital age?]() [first-page-1920x1080px_Bard-AI] Explore its functionalities, use cases and how it’s redefining the AI landscape in our guide. Privacy and personalization webinar [Crack the code on personalized marketing]() [onetrust2] Personalization is more than a buzzword—it’s a necessity. Our upcoming webinar will show you how to create tailored campaigns without violating privacy regulations. [Save my seat!]() PPC [A guide to effective PPC projections]() [PPC-projections] This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively. [DemandJump-090523-SEL-300x250-1]() SEO [How SEOs can deal with unwanted adult-intent traffic]() [How-SEOs-can-deal-with-unwanted-adult-intent-traffic] Discover why unwanted adult-intent traffic is a concern for non-adult websites and ways to identify and control it before it impacts your SEO. Performance marketing [Performance TV 101]() [CTV-Innovid] CTV has made the television advertising world vastly more accessible. And CTV offers the speedy setup and real-time results that advertisers expect from other digital channels like search and social media. PPC [Meta may remove ads on Facebook and Instagram for subscribers in Europe]() [Shutterstock_2112771293] The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act. SEO [4 top affiliate search partners to consider: A breakdown]() [Top-affiliate-search-partners] Maximize brand exposure in the upcoming Q4 season. Learn about TM+ partnerships and how they contribute to increased traffic and revenue. Senior-marketers unite [Learn from experts at Atlassian, Indeed, and more]() [teamwork-meeting-collaboration-ss-1920] Nearly 50 expert-led sessions, eye-opening keynotes, interactive Q&As, live AI demos, and invigorating Coffee Talk meetups — all yours for free — live and on-demand. [See the MarTech agenda]() From MarTech - [Learn from Salesforce, Indeed, Atlassian, and more for free at MarTech]() - [More than 50% of B2B marketers report bigger budgets]() - [Universal Analytics still processing data two months after ‘sunset’]() - [A blueprint for the new automation mindset]() - [3 ways to align marketers to business outcomes]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()