🔍 TikTok search ads are here

Plus, Google UA data processing notifications, keep waiting for Bing Chat data, Reddit ad interest targeting and more. [View in browser]( | [Share]() Aug 24, 2023 [Search Engine Land]() Good morning, Search Marketer, TikTok search ads have finally arrived. The platform initially started testing the product last year, but is only now officially rolling it out to all advertisers. You can start serving ads alongside organic video search results using a new feature in TikTok Ads Manager called the “Search Ads Toggle”. But it’s worth noting this isn’t a standalone ad product, rather, an extension of a TikTok video ad buy. Check out our full [article]() for more information on how TIkTok search ads work. Nicola Agius,Paid Media Editor [Channable-3_IC-2023]() SEO [Google sending notifications that UA has stopped processing data]() [New_Google_Analytics] These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4. SEO [Bing Chat data may never come to Bing Webmaster Tools]() [angry-bing-robot-data-1920] After promising this for months, Microsoft has never released it and now won't offer a comment. SEO [How to build SEO into a new website from the ground up]() [How-to-build-SEO-into-a-new-website-from-the-ground-up] Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch. SEO [How and why to create a brand]() [IMN-How-and-Why-to-Create-a-Brand] There’s no simple solution, but here is what your branding strategies should include. AI & automation webinar [The power of predictive marketing]() [acquia-3] Are you utilizing every tool in your toolbox? Join our upcoming webinar to learn the power of predictive marketing and how data-driven insights can equip your teams to anticipate customer actions. [Sign me up!]() PPC [Reddit doubles interest targeting categories for ads]() [Reddit-tactics-for-B2B] The number of interests available is increasing from 66 to 152, including new topics and subjects. PPC [Reddit launches first-party measurement tools]() [Shutterstock_1087727135] Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization. [Semrush_SEL_eNL_August_300x250]() SEO [How generative AI will change SEO as a profession]() [Screenshot-2023-08-22-at-17.18.40-150x84] AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO. SEO [How to safeguard your content strategy in an AI-driven search landscape]() [How-to-safeguard-your-content-strategy-in-an-AI-driven-search-landscape] Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers. SEO [What's the difference between regular SEO and enterprise SEO?]() [seo-performance-graphs-people] Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. Read more. SEO [No, AI won’t change your marketing job: A contrarian perspective]() [No-AI-wont-change-your-marketing-job-A-contrarian-perspective-] Human relationships and soft skills continue to be invaluable assets for marketers, even in the age of emerging AI technologies. T-minus 2 weeks [Earn the right to call yourself award-winning]() [sel-awards] Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards before the final deadline: next Friday, September 1! [Enter now]() From MarTech - [Holiday online sales likely to remain flat YoY]() - [What brands and retailers need to know about RMNs]() - [How to get more ROI from your ABM tech]() - [The martech revolution: Making deeper customer connections in a digital world]() - [The MarTech agenda is here! See what’s in store.]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()