🔍 Removing or improving content for SEO

Plus, Google PMax brand safety, SEO KPIs, GA4 event parameters, CTV and more. [View in browser]( | [Share]() Aug 22, 2023 [Search Engine Land]() Good morning, Search Marketer, [CNET recently deleted thousands of pages]() as part of a content pruning project that saw the publisher determining whether it should remove, redirect or refresh content. CNET, which admits it is “primarily driven by SEO traffic,” was rightfully criticized for thinking content pruning sends a signal to Google that CNET is “fresh, relevant and worthy of being placed higher” than its competitors and will “improve SEO rankings.” It isn’t that simple. But their overall methodology is similar to one I’ve written and spoken about in the past few years. Ironically enough, a few articles in which I detailed my framework have been pruned. So I’ve shared my process for 2023 in [Improving or removing content for SEO: How to do it the right way](). If you’re trying to decide whether to improve or remove some of your older and outdated content, hopefully you find it helpful. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semrush_SEL_eNL_August_300x250]() SEO [Improving or removing content for SEO: How to do it the right way]() [human-robot-content-1920] Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it. PPC [Google responds to PMax and brand safety concerns]() [Google] The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws. SEO [SEO KPIs to track and measure SEO success]() [SEO-KPIs] What can be measured can be improved. Here’s a look at the most valuable SEO KPIs to help you track, measure and improve your SEO efforts. AI & automation webinar [Master AI for personalized marketing to the max]() [Acquia] Delivering personalized content across channels can be complex and exhaustive. In our upcoming webinar, learn how to leverage AI and automation to master your personalized marketing. [Save my seat!]() SEO [Setting up event parameters in GA4: Everything you need to know]() [Google-Analytics] Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation. [Channable-3_IC-2023]() PPC [CTV ad spend hits record-breaking $1 billion in June]() [shutterstock_2179958927] Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. PPC [YouTube trials smaller ‘Skip Ads’ button]() [Shutterstock_293731811] The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border. SEO [How does your site stack up?]() [Get-your-B2B-site-unstuck-Top-SEO-tips-for-stagnant-sites] Ensure your organic strategy is set up for success for the remainder of 2023 and beyond by seeing how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry. SEO [AI-generated content: To label or not to label?]() [Is-AI-labeling-necessary] With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies? T-minus 2 weeks [Earn the right to call yourself award-winning]() [sel-awards] Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards before the final deadline: next Friday, September 1! [Enter now]() From MarTech - [B2C marketers are overwhelmed by growing challenges]() - [Michelin meets the digital era: Personalized recommendations powered by AI]() - [AI boost? Bing’s market share is down 6 months after launch]() - [How to make AI-driven segments work in composable CDPs]() - [How to decide if you’re ready for an ABM solution]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()