🔍 Search is an unfair game

Plus, ChatGPT plugins for SEO, search intent, more ex-X advertisers and more. [View in browser]( | [Share]() Aug 18, 2023 [Search Engine Land]() Good morning, Search Marketer, I hate losing more than I ever wanna win, as Billy Beane put it in “Moneyball,” one of my favorite movies. It was on my mind as I wrote about perennial runner-up in search, Microsoft Bing. While I doubt any of us expected Microsoft Bing to dethrone Google as the most used search engine in the world, I at least expected the new AI-powered Bing to put a dent in Google. Maybe a ding. At least a scratch. Nope. The latest data is out and it all tells the same story (well, except for some internal data Microsoft won’t share) six months after the new Bing launched. Not only has Bing [failed to take any market share from Google]() – its market share is actually lower than in 2022. (And far below a decade ago.) Like Beane, Microsoft Bing is still trying to win the last game of the season. Danny Goodwin,Managing Editor, Search Engine Land & SMX [DemandJump-8-14-23-300x250-1]() SEO [The new Bing has failed to take any market share from Google after six months]() [bing-vs-google-robots-arm-wrestle] Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched. SEO [How ChatGPT plugins can up your SEO game]() [How-ChatGPT-plugins-can-up-your-SEO-game] Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins. SEO [There are more than 4 types of search intent]() [Search-intent-Yes-there-are-more-than-4-types] Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts. SEO [Six ways generative AI can transform your search strategy]() [Adthena-SEL-Bot] The death of the 10 blue links: The revolutionary role of generative AI in search. Content [Creating content strategies for new audiences]() [webinar-image-hands-keyboard-ss-1920] In today’s digital age, a well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. [Learn how!]() [Moz-8-14-23-300x250-1]() PPC [Instagram tests Multi-Advertiser ads, cramming four ads into one screen]() [instagram_1920] Advertisers can choose to opt out of the new Multi-Advertiser ad product. B2B marketing [Report: B2B outlook on marketing data quality]() [B2B-marketing-Why-driving-demand-is-not-enough] Learn how to obtain better quality B2B marketing data and the most important types of data you need to collect for better business outcomes. PPC [Only 23% of digital marketers will invest in X in the next 12 months]() [digital-advertising-dial-1920] The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram). PPC [Brands pause X ad spending after ads serve with pro-Nazi content]() [stressed-woman] A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism. Digital awards [Earn the right to call yourself award-winning]() [sel-awards] Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards today! [Enter now]() From MarTech - [Why global brands are flooding European football leagues]() - [This week’s AI-powered marketing technology releases]() - [The success elements of marketing-driven growth, Part 3]() - [The three types of digital value that get customers to buy]() - [How The Container Store is using SMS to reach college students]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()