🔍 Google Demand Gen campaigns beta opens

Plus, Google Ads’ new enhanced customer service for small businesses, SEO tool scores, XML sitemaps guide and more! [View in browser]( | [Share]() Aug 17, 2023 [Search Engine Land]() Good morning, Search Marketer, it looks like Google Ads’ Demand Gen is in and Discover ads are on the way out. You can now sign up for Google Ads’ Demand Gen beta. Upon doing so, all of your Discovery campaigns automatically will be upgraded. Google is giving advertisers several new features, including: - Different ad formats in one campaign - Lookalike segments - Unique goals - Maximize Clicks bidding - Ad previews - A/B experimentation Read our report on what else you can expect by [upgrading to Demand Gen]() and let us know what you think. Nicola Agius, Paid Media Editor [DemandJump-8-14-23-300x250-1]() PPC [Google Ads trials enhanced customer service for small businesses]() [How-to-successfully-transition-away-from-similar-audience-segments-in-Google-Ads] This level of one-on-one support has historically only been offered to Google Ads' biggest clients. SEO [Google: Don’t worry about SEO tool scores]() [google-zombie-1920] Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die. SEO [XML sitemaps and SEO: What you need to know]() [XML-sitemaps-What-SEOs-need-to-know] You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here. Sponsored content [Let data be the biggest driver behind your advertising strategy]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Customer insights webinar [Transform guesses into game-changing strategies!]() [DISQO-3] Tired of playing the guessing game? Learn how to use insights instead of instincts, discover Best Egg’s secret strategies, and set new standards for customer engagement. [Register here!]() SEO [Google Business Profiles to let you manage your social links]() [google-social-media-influencer-1920] While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links. [Moz-8-14-23-300x250-1]() PPC [X (Twitter) paywalls XPro (TweetDeck)]() [shutterstock_2149752817] The move is expected to negatively impact the discoverability of content on X (Twitter). Loyalty marketing [Strengthen customer loyalty with SMS marketing]() [woman_texting_phone_1920x1080] Learn why now is the right time to implement SMS marketing and get essential tips to build deeper loyalty through text. PPC [How to use PPC to act on (or respond to) unplanned publicity]() [How-to-use-PPC-to-act-on-or-respond-to-unplanned-publicity] A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know. Online event [[Today] Expert-led training + live Q&A]() [writer-laptop-working-SS-1316614259-1920x1080-1] Day 1 of the SMX Master Classes is now available on-demand… but there’s still time to attend Day 2 and unlock hours of live Q&A with industry experts. Don’t miss out! [Reserve your seat]() From MarTech - [How The Container Store is using SMS to reach college students]() - [Tony Byrne: Spotlight on the expert]() - [It’s time to prioritize customer experience in B2B]() - [24 questions to ask ABM vendors before signing the contract]() - [Relo Metrics boosts sponsorship measurement with VideoAmp viewership data]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()