🔍 20 years of search

Plus, Google Shopping eCPC deprecation, Google Ads AI assistant, outbound links, Google refunding advertisers, and more. [View in browser]( | [Share]() Aug 15, 2023 [Search Engine Land]() Good morning, Search Marketer, Barry Schwartz will celebrate his 20th year of covering search marketing news this December. Twenty years! Wow. Ahead of this huge milestone, Search Engine Land contributor JR Oakes did a [fascinating analysis of Search Engine Roundtable](), the website Schwartz launched Dec. 2, 2003. Schwartz has been amazingly consistent when it comes to publishing articles on the latest breaking news through the years. Just look at these mind-blowing numbers: - 3.81 articles per day. - 26.67 articles per week. - 116.20 articles per month. - 1,437 articles per year. This doesn’t even factor in all the other articles he’s written for us at Search Engine Land and elsewhere during his career. If you’re a fan of Schwartz, or just want to learn more about the history of search, this is a must read. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Moz-8-14-23-300x250-1]() PPC [Google Ads to sunset Enhanced CPC on Shopping campaigns]() [shutterstock_2314067119] Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding instead later this year. PPC [Google Ads launches new AI assistant but warns its content may be inaccurate]() [7-New-Google-Ads] Those trialling the new tool are encouraged to provide feedback to help the machine learn. SEO [No, outbound links won’t help your content rank better on Google]() [External-links-Are-you-begging-for-Google-to-take-you-seriously] Linking out won't help your SEO. What will? Get the lowdown on Google's stance as shared by John Mueller, plus tips for user-focused linking. Customer insights webinar [Feed your curiosity: trust insights over instincts]() [DISQO-2] Is your customer strategy based on gut feelings or grounded in data? Join us for a nourishing discussion with Best Egg and DISQO on creating robust customer experiences. [Register here!]() PPC [Google issues refunds amid accusations it missold ads on third-party websites]() [Google] The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics. PPC [YouTube tests new anti-adblocker popup with countdown timer]() [How-to-avoid-turning-your-YouTube-channel-into-a-brand-video-graveyard] The notification now serves as a warning to non-paying viewers about when the next advert will begin to play. [DemandJump-8-14-23-300x250-1]() SEO [Amazon tests AI-generated review highlights with U.S. mobile shoppers]() [amazon-mobile-app-ss-1920] The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes. SEO [Why we should set higher standards for content production]() [Why-we-should-set-higher-standards-for-content-production] If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why. SEO [2023 SEO benchmarks report]() [two-gauges-compare-your-company-competitors-benchmark-ss-1920] See how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry. SEO [SEO stakeholder management: When your ‘no’ isn’t enough]() [SEO-stakeholder-management-When-your-‘no-isnt-enough] Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities. Search Marketing Expo [[Tomorrow] Expert-led training + live Q&A]() [smx-master-classes-august-2023-homepage-og-1] Don’t miss your final chance in 2023 to attend the SMX Master Classes, deep-dives into generative AI, GA4, advanced SEO and more — online this Wednesday and Thursday, August 16-17! [Reserve your seat]() From MarTech - [Your MarTech agenda preview is here]() - [How account-based marketing and the B2B buying space are evolving]() - [How to create UA reports in GA4]() - [Balancing generalists and specialists: An essential strategy for marketing success]() - [CTV ad spend is growing, but not like retail media]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()