🔍 Google, old content and SEO

Plus, Google Ads scan-to-call extension, Google Ads API 14.1, YouTube analytics, Lyft ads and more. [View in browser]( | [Share]() Aug 11, 2023 [Search Engine Land]() Good morning, Search Marketer, Gizmodo may have stumbled on an interesting new link- and attention-earning technique: discuss the banal SEO tactics of your competitors. Yes, CNET’s somewhat misguided content pruning has been a hot topic the last couple of days, with Google doing its best to (once again) make it perfectly clear they don’t recommend removing old content just because it’s old. Also, content pruning won’t help your other content rank better due to some supposed freshness signal. As I explain in [my story](), don’t expect any SEO miracles if you decide to delete some of your old content from 10 or 15 years ago. Instead, keep “building out your reputation of knowledge,” as Google’s John Mueller has put it. Improving, removing and consolidating content is good SEO. It’s hard work – and it’s not quick. Done right, it’s worth it in the long term. Danny Goodwin,Managing Editor, Search Engine Land & SMX [BruceClay-SEO-Stalker-Newsletter-300]() PPC [Google tests scan-to-call QR codes and extra images on sponsored ads]() [woman-reading-report-google-logo-1920] Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code. PPC [Google Ads API version 14.1 rolls out]() [How-non-retail-advertisers-can-embrace-value-based-bidding-in-Google-Ads] The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently. SEO [YouTube launching New and Returning Viewers by Format report]() [youtube-1920] The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers. Customer insights webinar [Unleash the power of customer insight]() [DISQO] No more guesswork or gut-based decisions. Join Best Egg’s Katie Hanson and DISQO’s Roddy Knowles to explore a data-driven approach to customer-centric innovation. [Register here!]() PPC [Lyft starts serving ads on its app]() [shutterstock_474258028] Ads will be served from the moment a consumer opens the app to the second they are dropped off. SEO [How to use SEO and CX for better organic performance]() [SEO-and-CX] Level up your brand’s online impact with SEO and CX. Learn tactics that enhance user experiences and drive organic growth. [Conductor-2023-Q2-Organic-Traffic-Benchmarks-AD_1-1]() PPC [3 creative-driven tips to optimize your PPC performance]() [The-creative-opportunity-for-performance-marketers] Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance. SEO [Digital PR vs. manual link building: Adapting to the modern search landscape]() [Digital-PR-vs-manual-link-building-Adapting-to-the-modern-search-landscape] Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search. Expert advice [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Read on to gain strategies for managing high-performing teams, learn about some of the today’s top challenges, and unlock a successful growth path for your own agency SEO [New York Times: Don’t use our content to train AI systems]() [machine-learning-AI-dark-blue-ss-1920] Many large language models are trained using website content without permission – and some brands are demanding compensatation. Search Marketing Expo [[Next week] Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Dive deep into generative AI, GA4, advanced SEO and more with the SMX Master Classes, online August 16-17. Don’t miss your final chance in 2023 to attend! [Choose your Master Class]() From MarTech - [CMOs say the end of third-party cookies is both a major challenge and a good thing]() - [Tim Parkin: Spotlight on the expert]() - [How to optimize your blog’s posting schedule to gain traction]() - [This week’s AI-powered marketing technology releases]() - [Google Ads unwraps several new features ahead of holiday season]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()