🔍 Is your SEO too easy?

Plus, fewer Google rich results, Yelp ad revenues, X (Twitter) payouts fail, SEO metrics and more [View in browser]( | [Share]() Aug 09, 2023 [Search Engine Land]() Good morning, Search Marketer, sometimes you hear SEO advice that seems way too easy to be true. Recently I spotted a comment from John Mueller, a Google search advocate, who downplayed the value of linking from your website to third-party, high authority websites. “Nothing happens. Why should it?” Mueller said on [Reddit](), “This has been one of those things that SEOs have claimed / hoped since literally decades. … Name-dropping a dictionary doesn’t fix your spelling mistakes.” Should Mueller tell you not to link to good websites? Probably not. But at the same time, he doesn’t want you to think that linking to popular websites can help your Google rankings. It does not – Google has said this for more than a decade ([see my archives here]()). So sure, link to good websites. Just don’t expect those links to help your website rank better in Google search. It’s just too easy. Barry Schwartz,Easy writer [Conductor-2023-Q2-Organic-Traffic-Benchmarks-AD_1-1]() SEO [Google reduces the visibility of HowTo and FAQ rich results in search]() [woman-computer-google-logo-1920] You may see a drop in click through rates from Google Search if you are impacted. SEO [From SERPs to CHERPs: Generative AI results need their own name]() [cherp-bird-1920] Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences. PPC [Google Ads launches several new features ahead of holiday season]() [shutterstock_1338972638] The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies. SEO webinars [Bridge the gap between SEO and the C-suite]() [Conductor-2] The world of SEO and the C-suite may seem miles apart. Join us for a guided journey on how to build the bridge between these two worlds, from effective reporting to crystal-clear communication of ROI. [Register here!]() PPC [Judge: No evidence Google harmed competitors by limiting search visibility]() [google-legal1-fade-ss-1920] Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward. PPC [X (Twitter) fails to send ad revenue sharing payouts on time]() [shutterstock_2149752817] The Elon Musk-owned platform hasn't said when content creators can expect their payouts after missing its own deadline. [BruceClay-SEO-Stalker-Newsletter-300]() PPC [Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’]() [Shutterstock_479620888-2] Yelp bosses noted a significant change in behaviour amongst marketers after analysing the company's Q2 earnings for 2023. PPC [How to use Meta Ads for lead generation: A 9-step guide]() [The-9-step-guide-to-Facebook-Ads-for-lead-generation] Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. SEO [2023 SEO benchmarks report]() [two-gauges-compare-your-company-competitors-benchmark-ss-1920] See how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry. SEO [How to determine the SEO metrics that matter]() [SEO-metrics-that-matter] Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions. Search Marketing Expo [[Next week] Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Dive deep into generative AI, GA4, advanced SEO and more with the SMX Master Classes, online August 16-17. Don’t miss your final chance in 2023 to attend! [Choose your Master Class]() From MarTech - [Bid shading costing advertisers $6.6 billion yearly]() - [How Acura drives awareness with a new hit web series]() - [Zero Copy Data Access: The Future of Data Management?]() - [Your MarTech agenda preview is here]() - [How to prepare for the GPT age in CRM and email]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()