🔍 GPTBot

Plus, ChatGPT entity optimization, GA4 reports get match types, Google Merchant Center warnings and more. [View in browser]( | [Share]() Aug 08, 2023 [Search Engine Land]() Good morning, Search Marketer, hello, GPTBot – goodbye, GPTBot? OpenAI has released documentation about its [GPTBot web crawler](). You can now disallow GPTBot from crawling your site using robots.txt, just as you would block GoogleBot or other crawlers. This isn’t the first time we’ve talked about [blocking ChatGPT](). It was also a hot topic following OpenAI’s ChatGPT plugin announcement in March. AI continues to be a fast-moving space. If you’re feeling overwhelmed and need some help, consider attending our six-part Master Class on [generative AI for SEO and PPC]() next week. Learn what you need to know right now to become a more successful marketer and be sure to ask all your important questions during live Q&A. And if you can’t make it live, you can watch it anytime, on-demand. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Conductor-2023-Q2-Organic-Traffic-Benchmarks-AD_1-1]() SEO [GPTBot: OpenAI releases new web crawler]() [robot-1920] You can now prevent OpenAI's ChatGPT from accessing your website, or parts of it, using robots.txt. SEO [How ChatGPT can help you optimize your content for entities]() [How-ChatGPT-can-help-you-optimize-your-content-for-entities] Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content. PPC [Google Analytics 4 Reports get Match Types, including regex]() [Shutterstock_1136047919] Report Filters now support the Match Types 'begins with', 'exactly matches' and 'regrex', giving you more control over your reporting. PPC [The omnichannel magic of connected TV]() [MNTN-TDM-Sponsored-Article-Image-1920x1080-1] How CTV supercharges existing marketing efforts across the advertising board. SEO webinars [Decode the language of C-suite SEO reporting]() [Conductor] Struggling to communicate SEO value to your executives? Our upcoming webinar is your golden ticket to bridging the gap. Learn the top do’s and don’ts, strategies to convey SEO ROI, and how to craft an effective SEO report for the C-suite. [Register here!]() PPC [Google Merchant Center sending ‘inappropriate title’ warning]() [How-to-set-up-feed-rules-in-Google-Merchant-Center-and-ensure-quality-product-data-] Product titles that fail to meet Google's criteria face being penalised with restricted visibility in the US. [BruceClay-SEO-Stalker-Newsletter-300]() PPC [TikTok rolls out major Ads changes to meet EU regulations]() [shutterstock_1451827259] Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally. SEO [Moz debuts new metric, Brand Authority, to measure brand strength]() [brand-authority] Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence. Content [Boost your content creation with AI]() [5-smart-ways-to-harness-AI-in-your-content-creation-process] In this video, Conductor delves into the exciting possibilities that AI-powered content creation presents, while also addressing the challenges that may arise. SEO [How to remove sensitive client data from Google’s index]() [How-to-remove-sensitive-client-data-from-Googles-index] Uncover the critical search indexing issue many SEOs overlook, the accidental exposure of client data on Google, and what to do about it. Search Marketing Expo [[Next week] Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Dive deep into generative AI, GA4, advanced SEO and more with the SMX Master Classes, online August 16-17. Don’t miss your final chance in 2023 to attend! [Choose your Master Class]() From MarTech - [Tighter budgets are extending the B2B purchase cycle]() - [How NC Fusion executed its campaign to help girls stay involved in sports]() - [9 steps to make an email reactivation program that really works]() - [The results of the 2023 MarTech Replacement Survey are here]() - [The march to CCPA compliance is a slow one]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()