🔍 Google's new RSA guide

Plus, GSC fixes link report, TikTok data security, link attribution in SGE, detecting AI content and more. [View in browser]( | [Share]() Aug 07, 2023 [Search Engine Land]() Good morning, Search Marketer, have you read Google’s newly released guide to Responsive Search Ads? The guide, which we link to [in our story](), provides Google’s take on the ins and outs of RSAs and how to optimize them for maximum performance. It also offers these five key takeaways: - The more assets, the better. - Use Ad Strength to evaluate how well your responsive search ads are set up. - Measure the right metrics when evaluating the performance of your responsive search ads. - Asset performance ratings and ad variations can help you understand how to improve responsive search ads after they’ve garnered enough data. - Use responsive search ads with Smart Bidding and broad match. This may be a helpful resource, especially if you’re newer to working with RSAs, and want to better understand how they work and how to get the most of them. Nicola Agius,Paid Media Editor [Conductor-2023-Q2-Organic-Traffic-Benchmarks-AD_1-1]() PPC [Google releases Responsive Search Ads guide]() [shutterstock_1338972638] The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance. SEO [Google Search Console link report fixed]() [google-robot-fixing-links-1920] Two weeks ago Google confirmed its link report had reporting issues, those reporting issues are now resolved. PPC [TikTok pilots new ad-targeting tech that offers improved data security]() [shutterstock_1451827259] The platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy laws. Customer insights webinar [Feed your curiosity: Trust insights over instincts]() [DISQO-2] Is your customer strategy based on gut feelings or grounded in data? Join us for a nourishing discussion with Best Egg and DISQO on creating robust customer experiences. [Register here!]() SEO [A tale of two snippets: What link attribution in SGE tells us about search]() [A-tale-of-two-snippets-What-link-attribution-in-SGE-tells-us-about-search] More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results. [BruceClay-SEO-Stalker-Newsletter-300]() SEO [Can search engines detect AI content?]() [Can-search-engines-detect-AI-content] Explore the intricacies of AI-generated content in search and how Google's long-term goals might be shaping its response to the technology. SEO [Why AI can’t replace authentic client relationships]() [Why-AI-cant-replace-authentic-client-relationships] Gain AI-powered efficiency with chatbots, predictive analytics and other tools while preserving the essence of genuine customer interactions. Expert advice [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Read on to gain strategies for managing high-performing teams, learn about some of today’s top challenges, and unlock a successful growth path for your own agency. SEO [Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2]() [Shutterstock_1083512990] Amazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo [[Next week] Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Dive deep into generative AI, GA4, advanced SEO and more with the SMX Master Classes, online August 16-17. Don’t miss your final chance in 2023 to attend! [Choose your Master Class]() From MarTech - [Sprout Social acquires Tagger Media]() - [The martech subway system now has an AI line]() - [Marketo’s July releases: A manager’s guide]() - [The latest jobs in martech]() - [Create high-impact customer experiences with actionable insights]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()