🔍 From SERPs to CHERPs

Plus, Google Ads lost profits, Walmart in-store ads, Google Shopping profitability, link building wins and losses and more. [View in browser]( | [Share]() Aug 04, 2023 [Search Engine Land]() Good morning, Search Marketer, what do you call the output of chat engines? For search engines, we’ve long since had a term for the output you get after you enter a query – a SERP, or search engine results page. But that’s all changing with the rise of generative AI – ChatGPT, the new Bing and Google’s Search Generative Experience. We’re slowly watching the evolution of the SERP into something new. But what? Anything new needs a name. Ideally an acronym. But what should we call the results page we get from our prompts on generative AI engines? So we’re giving it a name. Let’s call it a CHERP – or CHat Engine Results Page. You heard it here first – a CHERP is the new SERP. Give it some thought. We’ll be polling you all next week to get your thoughts. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adobe-7-31-23]() PPC [Trivago blames profit drop on opting out of new Google Ads product]() [shutterstock_703232734] Rival travel company Expedia, which did opt into Google's property promotion ads, reported a record second quarter. SEO [Walmart is launching targeted in-store ads at its checkouts]() [shutterstock_1643463436] The retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously. PPC [Margin-based tracking: 3 advanced strategies for Google Shopping profitability]() [Margin-based-tracking-3-advanced-strategies-for-Google-Shopping-profitability] Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns. Content management webinars [Maximize your brand's impact with stellar content management]() [Acquia-3] Learn how to use strategic content management to leave a lasting impression on your audience. From creation to coordination, discover how each step can contribute to your overall brand growth. [Register here!]() [smxmc_300x250_tactics_postEB]() Link building [Link building in 2023: 10 ways to win or fail]() [Link-building-in-2023-10-ways-to-win-or-fail] Navigate the do's and don'ts of link building today. Maximize your website's potential with effective backlinking practices. SEO [2023 SEO benchmarks report]() [two-gauges-compare-your-company-competitors-benchmark-ss-1920] See how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry. SEO [How to use AI and Chrome extensions for quick SEO wins]() [How-to-use-AI-and-Chrome-extensions-for-quick-SEO-wins] Seven actionable, quick SEO wins you can achieve by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions. SEO [How long SEO takes to work]() [How-long-does-SEO-take-to-see-results] Learn the average timeframe to see results from SEO and key factors that influence your SEO program's performance. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Dive deep into generative AI, GA4, advanced SEO and more with the SMX Master Classes, online August 16-17. [Choose your Master Class]() From MarTech - [Create high-impact customer experiences with actionable insights]() - [The latest AI-powered martech products, platforms and additions]() - [Electrolux’s data and analytics roadmap to improved customer experience]() - [Unlocking the true value of a new email address]() - [How to decide if you need a marketing attribution and performance management platform]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()