🔍 Solutions for Google's attribution model shake-up

Plus, PPC ad spending up, Google Merchant Center customer support, AI-generated reviews, site names and more! [View in browser]( | [Share]() Jul 31, 2023 [Search Engine Land]() Good morning, Search Marketer, it looks like we’ve got another sad goodbye on our hands. First it was Universal Analytics. Next up: Google is completely retiring first-click, linear, time decay, and position-based attribution models in Google Ads and GA4 in September. These attribution models aren’t just leaving us from a bidding standpoint – they’re also being removed from reports and comparison features. Fortunately, Search Engine Land contributor Rémi Kerhoas has shared his favorite [solutions to Google’s attribution model shake-up](). Hopefully, his suggestions will help you get some reliable and directional input to make data-informed decisions. Nicola Agius,Paid Media Editor [Adobe-7-31-23]() PPC [Google’s attribution model shake-up: 3 solutions for advertisers]() [Googles-attribution-model-shake-up-3-solutions-for-advertisers] Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models. PPC [Ad spend up across Google, Meta, Amazon, Walmart in Q2]() [spend-trend-money-1920x1080-1] Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart. PPC [Google Merchant Center adds customer support feature]() [woman-reading-report-google-logo-1920] Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers. Content management webinars [Maximize your brand's impact with stellar content management]() [Acquia-1] Learn how to use strategic content management to leave a lasting impression on your audience. From creation to coordination, discover how each step can contribute to your overall brand growth. [Register here!]() SEO [New Google Merchant Center policy: AI-generated reviews are spam]() [google-robot-typing-1920] In addition to its Automated Content policy, Google clarified its existing Merchant Center policies and enforcement behavior. [smxmc_300x250_tactics_postEB]() SEO [Google Search rolls out site name updates and workarounds]() [robot-badge-google-logo] After much frustration over the new Sitenames feature in Google search, Google released some additional updates. SEO [How to audit your YouTube channel for brand success]() [How-to-audit-your-YouTube-channel-for-brand-success] From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube. Analytics and conversion [Using connected tv to inform omni-channel advertising strategies]() [Connected-TV-and-OTT-advertising-What-it-is-and-how-to-get-the-most-out-of-it] Connected TV’s data-rich roots give marketers valuable insights that can help them across their ad mix. SEO [The best AI video generators for creators and marketers]() [The-best-AI-video-generators-for-creators-and-marketers] The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo [All-new generative AI for SEO and PPC training]() [smx-master-classes-august-2023-homepage-og-1] This exclusive SMX Master Class – sequenced by the experts at Search Engine Land and taught by recognized industry leaders, including Aleyda Solis, Frederick Vallaeys, and more– will teach you exactly what you need to know about generative AI right now to become a more successful marketer. [Learn more]() From MarTech - [Meta ad revenues up 12%, far ahead of Microsoft and Alphabet]() - [9 questions to ask marketing work management vendors during the demo]() - [It’s time to say goodbye to your email open rate]() - [The latest jobs in martech]() - [Criteo to use image recognition to help connect online and offline channels]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()