🔍 Google updates Misrepresentation policy

Plus, TikTok ads library, user intent, using ChatGPT to find keyword variations, fake YMYL experts and more. [View in browser]( | [Share]() Jul 24, 2023 [Search Engine Land]() Good morning, Search Marketer, if your Merchant Center account has ever been suspended, you know what a pain it can be. Google is rarely known for its transparency. But Google has updated its [Misrepresentation policy]() to provide more information on how brands can build trust, which theoretically should get rewarded with more visibility. This is great news for anyone wanting to sell their products on Google, or for those of you who may be dealing with an ongoing misrepresentation suspension or warning. Nicola Agius,Paid Media Editor [MNTN-SearchEngineLand-Newsletter-July-2023-Header-Image-Banner_300x250]() PPC [Google updates Misrepresentation policy with key information on building trust]() [robot-reading-newspaper-google-logo-1920] There are certain criteria that brands must meet if they want their offers and products to be featured on Google. PPC [TikTok launches ads transparency library]() [shutterstock_1451827259] The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies. SEO [An SEO guide to understanding user intent]() [An-SEO-guide-to-understanding-user-intent] Align content with different stages of a searcher's journey and leverage intent-based strategies for better SEO results. Data webinar [Decipher the digital data oracle]() Want to know the secrets to cultivating trust and efficiency in your tech stack? Our webinar is designed just for that! Uncover the strategies to transform chaos into clarity in your tech environment. [Register today!]() SEO [How to use ChatGPT to uncover keyword variations other tools miss (prompts included)]() [How-to-use-ChatGPT-to-uncover-keyword-variations-other-tools-miss-prompts-included] Boost your page's relevance, rankings and traffic by using ChatGPT to generate all the various ways people search for your topic. [Adobe-highTech_300x250-copy1]() SEO [Why using AI to create YMYL experts is a REALLY bad idea]() [Why-using-AI-to-create-YMYL-experts-is-a-REALLY-bad-idea] Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry. MarTech special reports [Marketing automation platforms buyers's guide]() [MIR-marketing-automation-cover] Marketing automation platforms offer numerous benefits by streamlining manual tasks, including lead management, campaign development and landing page creation. Which one is right for you? SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo [Teams that train together, win together]() [smx-master-classes-august-2023-homepage-og-1] Sign your crew up for an SMX Master Class to unlock the ultimate team building experience… and save up to 20% off registration while you’re at it! [Learn more]() From MarTech - [Marketing leads other sectors in generative AI acceptance]() - [How to use HubSpot’s AI tools in your sales and marketing]() - [The latest jobs in martech]() - [A blueprint for boosting sales and dominating paid and organic campaigns]() - [Two frameworks for resolving identity and improving customer experience]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()