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🔍 SMARTer SEO

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searchengineland.com

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newsletters@searchengineland.com

Sent On

Tue, Jul 18, 2023 09:01 AM

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Plus, Google News fixes indexing bug, SMX Next, how SEO content fuels sales, Google Bard and more. |

Plus, Google News fixes indexing bug, SMX Next, how SEO content fuels sales, Google Bard and more. [View in browser]( | [Share]() Jul 18, 2023 [Search Engine Land]() Good morning, Search Marketer, creating practical goals is step one in crafting an SEO strategy. A time-proven marketing concept, the SMART goals framework consists of five elements: - Specificity: The goal must be clearly defined so it can be measured. - Measurable: The goal must be quantifiable so you can track progress. - Achievable: The goal should be realistic within your resources. - Relevant: The goal should map to higher-order business and marketing goals. - Time-bound: The goal must consider time to aid the measurement. Learn how the stages break down and discover examples of [how you can create your own SMART SEO goals]() from Search Engine Land contributor Marcus Miller. BTW – want to speak at SMX Next, which takes place Nov. 14-15? [We’re now accepting pitches]()! Danny Goodwin,Managing Editor, Search Engine Land & SMX [Exclusive-ad_300x250_7-17-23]() SEO [How to create SMART SEO goals (with examples)]() [SMART-goal-SEO-150x84] SEO is getting more difficult. It's time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy forward. SEO [Google fixes Google News indexing bug]() [boy-taping-newspaper-google-logo-1920] This bug impacted the the traffic of may news publishers for a 3 week period. PPC [Want to speak at SMX Next? Now’s the time to submit a pitch!]() [SMXN23-OG-Speak] If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next. Tech stack webinar [Revolutionize your tech stack - a webinar not to be missed]() Ever feel lost in the maze of technology and trust issues? We’ve got the perfect guide for you! This webinar unravels the secrets of overcoming trust issues and optimizing your tech stack. Jump on this opportunity – [register today!]() SEO [How SEO content helps increase sales]() [How-does-SEO-content-help-increase-sales] SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation. [DemandJump-300x250-1]() SEO [Tangential SEO: Using Google Bard to identify content ideas fast]() [Tangential-SEO-How-to-use-Google-Bard-to-find-relevant-content-ideas-fast] Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI. Expert advice [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Read on to gain strategies for managing high-performing teams, learn about some of the today’s top challenges, and unlock a successful growth path for your own agency SEO [Daily Mail ‘set to sue’ Google over Bard copyright issues]() [google-robot-in-jail-1920] Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard. Search Marketing Expo [All-new generative AI for SEO and PPC training]() [smx-master-classes-august-2023-homepage-og-1] This exclusive SMX Master Class – sequenced by the experts at Search Engine Land and taught by recognized industry leaders, including Aleyda Solis, Frederick Vallaeys, and more– will teach you exactly what you need to know about generative AI right now to become a more successful marketer. [Learn more]() From MarTech - [What is customer journey orchestration and how does it work?]() - [13 enterprise-capable GA4 alternatives]() - [4 AI categories impacting marketing: Personalized customer journeys]() - [Roku partners with Shopify to allow purchases direct from TV]() - [9 best practices for AI tools in content creation]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()

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