🔍 Google News indexing bug, Search Console data anomaly and more confusion

Plus, everything you need to know abou Threads, Microsoft Ads AI text, ecommerce PPC and more. [View in browser]( | [Share]() Jul 12, 2023 [Search Engine Land]() Good morning, Search Marketer, Google Search is on a roll confusing publishers this week. [Google News had an indexing bug]() for the past couple of weeks where many news publishers saw their traffic from Google News take a steep dive. It took Google a couple of weeks to confirm the issue and say they are working on a fix. Google also showed a spike in page indexing issues/errors for many publishers but forgot to annotate the report to say this was just an update on how Google detects those issues. The [report was changed](), but nothing changed with how Google Search processes those pages. Google subsequently added the annotation to the report but publishers had already felt the confusion and stress. A few months ago, Google shocked the publishing SEO world when it said you [should no longer use cross-domain canonicals for syndicated content](). Then, Google’s Search Liason [shared some slides]() of the new noindex recommendations, and publishers were not happy. Google said they would [take the feedback to the team]() but it doesn’t look like canonicals for this purpose will ever come back. What a mess! We are here for you, trying to make sense of all these complex topics. Barry Schwartz,Clarity editor [Semrush_JulyeNL_300x250]() PPC [10 ways to revolutionize your PPC game with GPT]() [Screenshot-2023-07-10-at-17.09.42] The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage. PPC [Threads FAQ: Everything marketers need to know]() [shutterstock_2327525131] Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer. PPC [Microsoft rolls out AI-generated ad headlines and descriptions]() [Shutterstock_1595146042] Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets. PPC [How to use AI in digital advertising]() [Fluency-7-11-FLC02723_TDM_1920x1080] Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era. AI webinar [LAST CALL: Transform your marketing game tomorrow]() One webinar. Infinite possibilities. Join us tomorrow to discover the secret to supercharging your marketing campaigns. It’s time to unlock your full potential! [Secure your spot now!]() PPC [Ecommerce PPC: 4 optimizations to do before the holiday season]() [4-ecommerce-optimizations-to-do-ahead-of-the-holiday-season] Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season. [smxmc_300x250_eb_static_a]() SEO [How market types shape marketing and SEO success]() [How-market-types-shape-marketing-and-SEO-success] Here's why SEOs must understand business market types and how they influence the success of our marketing strategies. Google Ads [Create successful campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. [Read more]() SEO [How to win SEO allies and influence the brand guardians]() [How-to-win-SEO-allies-and-influence-the-brand-guardians] Learn tools and perspectives backed by behavioral psychology to help you understand stakeholders and get buy-in for your SEO strategy. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [Transform customer experience and drive business results with an optimized tech stack]() - [Basis announces integrations to boost digital out-of-home capabilities]() - [Universal Analytics is still functional for most users]() - [5 GA4 issues and why they’re a good thing]() - [EU approves US data sharing accord]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()