🔍 LLMs for SEO: Be careful

Plus, Page indexing reported updated, Universal Analytics still processing data, Google News bug and more. [View in browser]( | [Share]() Jul 11, 2023 [Search Engine Land]() Good morning, Search Marketer, is GPT smarter than a fifth grader? No. In fact, GPT is not as smart as you may think. Search Engine Land contributor Jess Peck explains it all in [How relying on LLMs can lead to SEO disaster](). Regarding prompts, Peck notes: “​​If you underengineer, your responses are generic. If you overengineer, your responses are wrong.“ Her article, which goes far beyond prompts, echoes Google’s Gary Illyes and other SEOs who warn that using artificial intelligence and large language models could be disastrous. Why? Because you may get “information that’s completely detached from reality,” as Illyes put it. “Stop assuming ChatGPT can do something just because it tells you it can,” according to Ryan Jones, SVP, SEO at Razorfish. “I think I’ve seen 7 SEO posts today about using chatGPT to do stuff that it can’t actually do, but will confidently tell you it did.” You’ve been warned. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semrush_JulyeNL_300x250]() SEO [How relying on LLMs can lead to SEO disaster]() [Is-GPT-smarter-than-a-fifth-grader-How-relying-on-LLMs-can-lead-to-SEO-disaster-] Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead. SEO [Google updates page indexing report in Search Console with more fine-grained issues]() [google-tools-1920] Some SEOs began to notice a spike in errors and issues being reported by Google Search Console. Google said it is not an issue, but a reporting change. PPC [Universal Analytics still processing data for most after sunset]() [google-analytics-data-1920] Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts. SEO [The strategic search revolution is here: How to better engage your audience]() [Merkle-2023-SEL-7-10-23] SERPs are more dynamic than ever. Learn how a data-centric, total search approach can help you adapt. AI webinar [Unleash the power of AI in marketing]() Ever wonder how AI could turbocharge your marketing efforts? Dive into a world where machine learning meets creativity and opens new possibilities in our upcoming webinar. [Sign up now!]() SEO [Google confirms bug with Google News impacting publisher traffic]() [man-newspaper-bench-google-logo-1920] This bug may be impacting publisher traffic from Google News. [smxmc_300x250_eb_static_a]() SEO [How to make your Google Ads brand campaigns more efficient]() [How-to-make-your-brand-campaigns-on-Google-Ads-more-efficient-] Learn how to identify inefficiencies, lower costs without losing traffic, and optimize conversions for your Google Ads brand campaigns. SEO [A guide to diagnosing common JavaScript SEO issues]() [A-non-developers-guide-to-diagnosing-common-JavaScript-SEO-issues] Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering. Google E-E-A-T [Create high-quality content that meets Google E-E-A-T standards]() [E-E-A-T_laptop-1920x1080-1] Get the Content Marketing Quick Start Guide for practical guidance and tips to jumpstart your content planning and creation. [Read more]() PPC [6 Google Analytics 4 alternatives that marketers are switching to]() [Shutterstock_1136047919] Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [EU approves US data sharing accord]() - [How a small chain is going big with a retail media network]() - [Marketers are having problems with the GA4 user interface]() - [Top 5 XR and AI marketing trends in 2023]() - [7 key email metrics to track beyond opens and clicks]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()