🔍 Master GA4, generative AI, SEO and PPC

Plus, YouTube Search from Comments, Google Ads Gen Z music feature, UA vs. GA4 features and more. [View in browser]( | [Share]() Jul 10, 2023 [Search Engine Land]() Good morning, Search Marketer, the struggle is real following the sunset of UA! But have no fear as we bring you good news; the SMX Master Classes are almost upon us. This year’s lineup is packed with incredible classes – including Colleen Harris’ Google Analytics 4 Training session. The big news – you can take our all-new generative AI class, perfect for SEOs and PPCs. You can [sign up to attend]() wherever you are in the world as the classes are completely online, taking place on Aug. 16 and 17. Classes will be immediately available on-demand if you can’t attend live. We hope to see you there! Nicola Agius,Paid Media Editor [Semrush_JulyeNL_300x250]() PPC [YouTube Search from Comments: New test adds links to keywords]() [Shutterstock_1072105205] Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption. PPC [Google Ads launches new tool to help marketers connect with Gen Z]() [woman-photo-copy-google-logo-1920] Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers. PPC [How to get the most out of PPC for your SaaS brand]() [How-to-get-the-most-out-of-PPC-for-your-SaaS-brand] These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market. AI webinar [Revolutionize your campaigns with AI innovation]() Thinking about how to bring a touch of innovation to your campaigns? Experience the cutting-edge fusion of AI and marketing in our upcoming webinar! [Save your seat here!]() PPC [Comparing UA vs. GA4 metrics: Key differences you need to know]() [Comparing-UA-vs.-GA4-metrics-Key-differences-you-need-to-know] Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting. [smxmc_300x250_eb_static_a]() SEO [Why systems will revolutionize your SEO business]() [Why-systems-will-revolutionize-your-SEO-business] Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started. PPC [Why people hate the Google Analytics 4 user interface]() [shutterstock_1047662398] Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing. Advance your career [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [7 key email metrics to track beyond opens and clicks]() - [10 things you hate about Google Analytics 4]() - [The latest jobs in martech]() - [Ecommerce trends to watch for this Prime Day]() - [The latest AI-powered martech tools]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()