🔍 GA4: A love-hate relationship

Plus, Google explores robots.txt alternatives, combining AI and Excel for keyword research and more [View in browser]( | [Share]() Jul 07, 2023 [Search Engine Land]() Good morning, Search Marketer, it’s been a week since GA4 replaced Universal Analytics – and we’ve survived. Whoop! Although we’ve lived to tell the tale, that doesn’t mean marketers have finally come around to accepting GA4 and welcoming it with open arms. Far from it. In fact, it seems the industry pretty much hates GA4. So much so, we put together a list of the [top 10 complaints]() the platform has received – check them out and see if you can relate. It’s not all bad news though. There have been some [unicorn sightings]() of marketers who love GA4. We managed to track them down to find out what is about the new tool that’s won them over and why they think so many marketers aren’t on board with it. Let us know what you think! Nicola AgiusPaid Media Editor [smxmc_300x250_eb_static_a]() PPC [10 things we hate about Google Analytics 4]() [shutterstock_298783841] GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll. PPC [Unicorn sightings: The people who love Google Analytics 4 and why]() [shutterstock_2135539775] Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics. SEO [Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies]() [google-robot-in-jail-1920] Google said it will engage with the web and AI communities with public discussions during this process. Analytics & conversion [The future of loyalty: Metaverse, AI and post-pandemic challenges]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Discover the source of your customers' loyalty and learn how to attain it. AI webinar [Build your marketing dream team with GPT]() Missing a crucial player in your marketing team? Let AI fill in! Discover how GPT can be the game-changing teammate you’ve been looking for. [Learn more!]() SEO [How to combine Excel and AI for keyword research]() [How-to-combine-Excel-and-AI-to-enhance-your-keyword-research-process] A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices. [sela23_300x250_eb1]() SEO [Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T]() [google-robot-trash-can-1920] The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter. PPC [8 Twitter alternatives marketers need to know about]() [shutterstock_1777142483] Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to? Advertising [Create successful digital advertising campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. [Learn more]() SEO [Beyond keywords: How entities impact modern SEO strategies]() [Beyond-keywords-How-entities-impact-modern-SEO-strategies] Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [Ecommerce trends to watch for this Prime Day]() - [The latest AI-powered martech tools]() - [Here’s why your marketing’s success depends on insights]() - [EU’s ruling against Facebook a big blow to first-party data usage]() - [How to handle changes in agile marketing]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()