🔍 Authority management and the role of E-E-A-T

Plus, Browse with Bing, Google Ads Editor v. 2.4, GA4 hate, top product search platforms, Threads, link building OKRs and more. [View in browser]( | [Share]() Jul 06, 2023 [Search Engine Land]() Good morning, Search Marketer, is digital authority management a new marketing discipline you should consider? There is a disconnect between SEO and brand management in many companies. Search Engine Land contributor Olaf Kopp makes the case that [digital authority management]() can bridge this gap between brand managers and SEOs. Digital authority management, as Kopp explains it, combines SEO and branding to enhance a company’s online presence and optimize its visibility in search engines and generative AI outputs. A digital authority manager plans and implements initiatives to establish the company as a leader in relevant topics and strengthen its brand positioning. This role also ensures the consistency of signals and monitors the digital sentiment around the company. Danny Goodwin,Managing Editor, Search Engine Land & SMX [smxmc_300x250_eb_static_a]() SEO [Authority management: A new discipline in the era of SGE and E-E-A-T]() [Authority-management-A-new-discipline-in-times-of-SGE-and-E-E-A-T] The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider. SEO [ChatGPT Browse with Bing temporarily disabled]() [sad-robot-on-phone-1920] Open AI said they disabled this feature "out of an abundance of caution" after users were able to access content behind some paywalls. PPC [Google Ads Editor version 2.4 is out with 8 new features]() [woman-working-laptop-agency-1920] The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns. SEO [10 link-building services to scale your SEO efforts]() [Link-building-services] 10 popular options when considering link-building service providers. Live webinar [Learn the insider techniques used by top CTV advertisers]() [woman-watching-webinar-sign-up-today-1920x1080-1] Curious about Connected TV (CTV) advertising but unsure where to start? Look no further – we have the perfect opportunity for you to gain the insights you need. PPC [10 things we hate about Google Analytics 4]() [shutterstock_298783841] GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll. [sela23_300x250_eb1]() SEO [Study: TikTok loses popularity as ecommerce search engine]() [tiktok-amazon] Amazon's popularity has grown as the starting point for product searches, including those in younger generations. SEO [Threads, Meta’s Twitter alternative, to launch July 6]() [admit-one-ticket] Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership. Link building [How to create link building OKRs for SEO (with examples)]() [How-to-create-link-building-OKRs-for-SEO-with-examples] Here's how OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets. Google [Essential guide to Google reviews]() [customer-reviews] Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. [Learn more]() PPC [Get organized: PPC ad campaign structure in a changing world]() [Get-organized-Ad-campaign-structure-in-a-changing-world] Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns. SEO [How to say ‘no’ as a digital marketer]() [How-to-say-‘no-as-a-digital-marketer] You should challenge yourself to say 'no' more often. 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