🔍 SEO SWOT analysis

Plus, Google deprecating Sitemaps ping, entities in schema, YouTube ads, enterprise SEO procurement and more. [View in browser]( | [Share]() Jun 27, 2023 [Search Engine Land]() Good morning, Search Marketer, have you identified your company’s strengths, weaknesses, opportunities and threats? If not, read Marcus Miller’s [SEO SWOT analysis: How to optimize where it counts]() to learn how to adapt this classic marketing tool for SEO. As Miller explains: “An SEO SWOT analysis provides a framework to carefully examine your current SEO situation and craft a prioritized action plan. The SEO SWOT process also provides the means to start discussing and examining where you are from an SEO perspective and what you can do better.” Bottom line: An SEO SWOT analysis can help you focus your efforts in areas where you can make the most impact and protect yourself from vulnerabilities your competitors could exploit. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adobe-FSI_300x250-Final]() SEO [SEO SWOT analysis: How to optimize where it counts]() [SEO-SWOT-Analysis] Here’s how to identify your business's strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts. SEO [Google to deprecate Sitemaps ping endpoint later this year]() [robot-ping-pong-1920] Instead, Google is recommending an accurate lastmod date in your Sitemap file. SEO [How to use entities in schema to improve Google’s understanding of your content]() [Entity-SEO] A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup. SEO [10 types of data that should be on your keyword clustering wish list]() [nozzle-advanced-topic-clusters] Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer. CTV webinars [Transform your CTV strategy: Navigate known paths]() The road to CTV campaign success doesn’t have to be uncharted. Ever thought about following the path blazed by industry leaders? Join our upcoming webinar and learn their proven methods. [Reserve your spot!]() [smxmc_300x250_master]() PPC [YouTube Ads: Unlocking high impact at minimal cost]() [Screenshot-2023-06-22-at-21.58.12] The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables. PPC [YouTube Test & Compare helps you pick the best video thumbnail]() [Shutterstock_682866529] The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance. SEO [SEO market overview]() [MIR_1512_SEOPlatfrm_2023_cover_1920x1080] SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn more]() SEO [How to master the enterprise SEO procurement process]() [Unlocking-success-Nailing-the-SEO-tech-procurement-game-in-enterprises] Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [5 steps to evaluating your digital experience]() - [The secrets of successful martech event marketing]() - [How cognitive biases prevent you from connecting with your audience]() - [Citi, Aflac and Verizon: Three different Pega journeys]() - [The latest jobs in martech]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()