🔍 Getting creative with AI for PPC

Plus, Performance Max updates, GSC INP report, simple PPC optimizations and more. [View in browser]( | [Share]() Jun 22, 2023 [Search Engine Land]() Good morning, Search Marketer, there’s been a lot of talk about why we need to work with AI rather than against it – but have you considered how you talk to it? Advertisers can reportedly take their PPC game to the next level by asking ChatGPT the right questions, however, it’s not easy. In fact, it’s been labeled an artform. Luckily, it’s a skill that can be taught, according to PPC expert Amy Hebdon. And she was kind enough to share exactly how to master this technique with Search Engine Land. Check out her step-by-step guide [here](). Nicola AgiusPaid Media Editor [DemandJump-SEL-Ad-Image_June-2023-Research-Discovery]() PPC [Google Performance Max adds Store Sales reporting, bidding]() [man-newspaper-bench-google-logo] Store Sales' upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales. SEO [Google adds INP report to Search Console]() [woman-reading-report-google-logo-1920] In order for you to prepare for when Google replaces FID with INP as a core web vital metric, Google has launched a new report to aid you. PPC [3 simple PPC optimizations you may have overlooked]() [3-simple-PPC-optimizations-you-may-have-overlooked] Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts. SEO [Link-building companies to watch in 2023]() [1_logo] Companies that can help you improve your website's SEO and increase your online visibility. QR codes webinar [Elevate your app: The secret sauce to skyrocketing engagement]() Want to boost your app engagement and installations? The secret lies in QR codes and app deep linking. Join our webinar to learn about creating effective QR codes for both iOS and Android, measuring offline campaign attribution, and much more. Get ready to propel your app to new heights. [Enroll here!]() [Exclusive-Concepts-ad_300x250_6_14]() PPC [Facebook lead gen ads: Instant forms vs. website conversions]() [Facebook-lead-gen-ads] Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads. PPC [Microsoft Ads announces major policy updates that start July 1]() [Untitled-design-3] If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you. Google [Essential guide to Google Reviews]() [customer-reviews] Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. [Learn more]() SEO [How to future-proof your digital presence in the era of AI-powered search]() [How-to-future-proof-your-digital-presence-in-the-era-of-AI-powered-search] Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [Anita Brearton: Spotlight on the expert]() - [Days before UA sunset most sites still not using GA4]() - [Employee advocacy: The untapped goldmine in your content marketing strategy]() - [Mitigating the risks of generative AI by putting a human in the loop]() - [Marketing work management best practices: Dashboards, templates and requests]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()