🔍 Google's search results are so volatile these days

Plus, LinkedIn video steaming ads, advanced Google Ads tips, link outreach and more. [View in browser]( | [Share]() Jun 21, 2023 [Search Engine Land]() Good morning, Search Marketer, you know I am obsessed with tracking the ranking volatility and fluctuations within Google Search. Google’s search results seem to get more volatile every year. In fact, Google’s search results have been [very volatile]() in the past several days, according to several rank tracking tools. Ranking changes are happening at intervals you’d expect to see during a confirmed Google update. But we have not had a confirmed update since the [April 2023 reviews update](). So if you’ve noticed ranking and/or traffic changes from Google Search, you are not alone. Barry Schwartz,Rank reporter [Exclusive-Concepts-ad_300x250_6_14]() PPC [Optimizing your Google Ads account: 10 advanced strategies]() [Screenshot-2023-06-16-at-19.14.01] Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results. PPC [LinkedIn to test video ads on streaming services]() [Shutterstock_1680823216] You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers. SEO [Link intent: How to combine great content with strategic outreach]() [Link-intent-How-to-craft-content-that-minimizes-backlink-outreach] Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here's why. QR codes webinar [Step into the future: The power of QR codes unleashed]() [webinar-image-hands-keyboard-ss-1920] Discover the potential of QR codes and app deep linking in revolutionizing your mobile app’s user experience. This webinar will reveal enterprise-grade QR strategies, pitfalls to avoid, and key considerations to enhance your app engagement. No matter your industry, this session will change how you view QR code opportunities. [Register here!]() [DemandJump-SEL-Ad-Image_June-2023-Research-Discovery]() PPC [Elevate your PPC with ChatGPT: The art of asking disconfirming questions]() [How-to-use-disconfirming-questions-in-ChatGPT-prompts-for-more-useful-responses] Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts. PPC [Google sued by USA Today publisher amid falling ad revenue fears]() [google-gavel-lawsuit-1920] Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers. SEO [Compare 19 top SEO platforms]() [MIR_1512_SEOPlatfrm_2023_cover_1920x1080] This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn More.]() SEO [Why creator-led content marketing is the future of search]() [Why-creator-led-content-marketing-is-the-future-of-search] The era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts. Here's how we can embrace it. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [Mitigating the risks of generative AI by putting a human in the loop]() - [Marketing work management best practices: Dashboards, templates and requests]() - [Composable CDPs: How do they differ from packaged solutions?]() - [The success elements of marketing-driven growth]() - [Looker Studio releases GA4 connector update with 170 new fields]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()