🔍 Must reads

ChatGPT, ChatGPT and more ChatGPT. Our most popular SEO and PPC articles of the year (so far). [View in browser]( | [Share]() Jun 19, 2023 [Search Engine Land]() Good morning, Search Marketer, we’re nearly halfway through 2023, and what a wild year it’s been. Search Engine Land’s editorial team is off today in honor of Juneteenth, so today’s newsletter features the most popular articles of the year, written by our amazing group of Subject Matter Experts. And, no surprise, ChatGPT and generative AI have been scorching hot topics this year. In this newsletter, you’ll find links to our top six most-read stories of the year (so far) – featuring three(!) from Tom Demers, plus Amy Hebdon, Frederick Vallaeys and Tony Hill. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Exclusive-Concepts-ad_300x250_6_14]() SEO [How to use ChatGPT for keyword research (with actual prompts)]() [ChatGPT-for-keyword-research] Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes. PPC [ChatGPT for PPC marketers: 15 strategic prompts to use today]() [ChatGPT-for-PPC-marketers-15-strategic-prompts-to-use-today] Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity. SEO [An SEO’s guide to ChatGPT prompts]() [An-SEO-guide-to-ChatGPT-prompts] Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work. Conversions webinar [Supercharge your conversions: Make your landing pages work harder]() Are your landing pages pulling their weight? Join us in this eye-opening webinar as we dissect 7 powerful strategies to turn your landing pages into conversion powerhouses. Learn how to craft compelling copy, design for optimal engagement, and leverage proven tactics to keep visitors clicking. [Register today!]() [DemandJump-SEL-Ad-Image_June-2023-Research-Discovery]() PPC [This Google Ads script uses GPT to summarize account performance]() [Account-summarizer-script-using-GPT] Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders. SEO [How to steal your competitors’ featured snippets with ChatGPT (prompts included)]() [Featured-snippet-optimization-with-ChatGPT] A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. Email marketing [Email subject line tips and best practices]() [MPP-email-marketing-1] Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Make sure you are leveraging your best tool! [Read more]() SEO [Your SEO guide to the ChatGPT API]() [Your-SEO-guide-to-the-ChatGPT-API] The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases. Actionable training Search Marketing Expo [Missed out on SMX Advanced? We got you.]() [smx-advanced-1920x1080-1] The entire program is now available on-demand. Catch up with 60+ expert-led sessions, extended Q&As, recaps of Coffee Talk discussions, platform demos, and exclusive generative AI keynotes with Google and Microsoft VPs. It’s all yours for free. [Start watching]() From MarTech - [The success elements of marketing-driven growth]() - [Looker Studio releases GA4 connector update with 170 new fields]() - [The latest jobs in martech]() - [Programmatic’s ad targeting and optimization come to digital out-of-home]() - [Pega: AI will power the autonomous enterprise]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()