🔍 SMX keynotes with Google and Bing

Plus, new Google CTAs, Amazon AI review summaries, and more. [View in browser]( | [Share]() Jun 14, 2023 [Search Engine Land]() Good morning, Search Marketer, yesterday I had the honor to interview two legends in search at SMX Advanced. I spoke with Google’s VP of Search, Cathy Edwards on the new Google Search Generative Experience. I also spoke with Microsoft Bing’s VP of Growth, Michael Schechter on the new Bing Search. If you missed it, you can catch it all on-demand. In addition, we had a huge number of SEO and PPC topics. Our Day 2 lineup features Kya Sainsbury-Carter, Corporate Vice President at Microsoft Advertising being interviewed by Greg Finn. So make sure to catch that and the huge array of SEO and PPC sessions offered for [free at SMX Advanced today](). Barry Schwartz,AI search interrogator [Semrush_JuneeNL_300x250]() PPC [Google trials new CTA that takes customers directly to your website]() [shutterstock_750883999-1] The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website. SEO [Amazon is testing AI-generated summaries of product reviews]() [Shutterstock_725736175-2] Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products. SEO [Why creator-led content marketing is the future of search]() [Why-creator-led-content-marketing-is-the-future-of-search] The era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts. Here's how we can embrace it. Analytics & conversion [Top loyalty management software solutions: Forrester report]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Diving into the characteristics of the leading loyalty software providers. Conversions webinar [Unlock the magic of high-converting landing pages.]() [live-webinar-woman-laptop-red-text] No magic wand required, just our expert insights. Join us in our upcoming webinar, where we will demystify the art of crafting high-converting landing pages. Learn tried and tested design strategies, how to apply data-driven decisions, and the essentials of continuous testing and refinement. [Reserve your spot today!]() [Rudderstack-0612-Martech-300x250-1]() SEO [How to run your digital agency from anywhere in the world]() [How-to-run-your-digital-agency-from-anywhere-in-the-world] Learn how to run your business from anywhere in the world by managing your workspace, time, boundaries, team and technology. PPC [YouTube Ads ecommerce guide: When, how and why]() [What-marketers-need-to-know-about-the-YouTube-algorithm] Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers. SEO [Compare top SEO platforms]() [MIR_1512_SEOPlatfrm_2023_cover_1920x1080] This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn more]() SEO [TikTok Shop tests visual search feature]() [Shutterstock_1807995244] Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far. Actionable training Search Marketing Expo [SMX Advanced continues today! Don't miss out.]() [smx-advanced-1920x1080-1] Bring your favorite beverage to our morning Coffee Talk meetups, then get ready for an exclusive keynote on conversational AI with Microsoft, even more expert-led sessions, live Q&A, a live tour through the new Bing and Google’s Search Generative Experience, and round out the day with more community networking — yours for free, only at SMX Advanced. [Grab your free pass]() From MarTech - [How Shake Shack measures experience and activates customer insights]() - [Email marketers: What’s on your vacation to-do list?]() - [4 AI categories impacting marketing: Predictive analytics]() - [Global digital ad spend set to grow 8.4% this year]() - [3 prevailing themes pointing to a martech reset]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()