🔍 GPT for PPC & SEO

Plus, top YouTube ads, Twitter ad revenue drops big and more. [View in browser]( | [Share]() Jun 06, 2023 [Search Engine Land]() Good morning, Search Marketer, looking for new ways to use GPT? For the PPC folks, Frederick Vallaeys shares a [new script]() that uses OpenAI’s GPT to write an account performance summary along with some suggestions for how to improve the performance of a Google Ads account. On the SEO side, Luca Tagliaferro explains how to use ChatGPT to build your own customized [Google Chrome extension for SEO]() that you can then use on a daily basis for free. Want more? Several SMX Advanced sessions will delve into all things generative AI, including perfecting prompt engineering, keyword research, technical SEO and more. SMX Advanced kicks off one week from today. So come join us – SMX Advanced is all online and 100% free! [Register here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Conductor-060523]() PPC [This Google Ads script uses GPT to summarize account performance]() [Account-summarizer-script-using-GPT] Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders. SEO [How to create an SEO Chrome extension using ChatGPT]() [How-to-create-an-SEO-Chrome-extension-using-ChatGPT] Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free. PPC [Netflix tops list of YouTube’s top 10 most popular video ads]() [Shutterstock_682866529] The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers. Analytics & conversion [Mastering the delicate balancing act of marketing]() [sponsoredv2_ema_thirddoormedia_PTTM_Festival_23_VM_sponsored_post_EN_desktop_1920x1080px_02] The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing. Third-party cookies webinar [The future of marketing: Trust matters in a cookieless world]() [live-webinar-woman-laptop-red-text] In a digital era where cookies are vanishing, trust becomes paramount. Join our webinar to uncover the secrets of building trust with consumers and adapting your marketing strategies for success. Don’t miss this opportunity to stay ahead of the game – secure your spot today! [Sign up here!]() [SEL-API-blue-300x250-1]() PPC [Twitter’s U.S. ad revenue drops 59%]() [Shutterstock_2221500909] Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around? SEO [How to steal your competitors’ featured snippets with ChatGPT (prompts included)]() [Featured-snippet-optimization-with-ChatGPT] A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. Connected TV [Learn the secrets of successful CTV campaigns]() [two-women-telling-secret_1920x1080] Deliver high-performing ads with a low effort-to-impact ratio with the right tech and approach. [Learn more]() PPC [A Google Ads script that uses GPT to write RSAs]() [Google-Ads-scripts-OpenAI-GPT] This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. Search Marketing Expo [SMX Advanced kicks off next week! Don't miss out.]() [smx-advanced-1920x1080-1] Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers, invaluable community networking, and live demos with industry experts… yours for free online next Tuesday and Wednesday, June 13-14. [Register now]() From MarTech - [Publicis Groupe joins human vs. AI content verification initiative C2PA]() - [How to foster effective collaboration between marketing and IT]() - [Integrate launches app to capture lead data on the move]() - [The pitfalls and practical realities of using generative AI in your analytics workflow]() - [Salesforce summer 2023 release: The business executive’s guide]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()