🔍 Thinking about the future of search

Google SGE opens, top quality store badges, Google Business Profile services and more. [View in browser]( | [Share]() May 26, 2023 [Search Engine Land]() Good morning, Search Marketer, with [Google I/O]() and [Google Marketing Live]() behind us, I’ve been thinking a lot about the future of search and what it means for search marketers and content creators. Today, Google [opened early access]() to the Search Generative Experience. I’m looking forward to digging in as soon as I get access. Opinions in the search marketing industry are divided over whether we’re doomed or we’ll thrive with the new Search Generative Experience. I believe that both Google and Microsoft Bing want to encourage searchers to dive deeper into links and, thus, will showcase links and citations in a big way. I know a lot of folks disagree with me on that, even at Search Engine Land. But I remain optimistic. I’ve been covering search for about 20 years now. Having covered search for two decades, I’ve witnessed several changes – yet we always manage to adapt and thrive. Oh, and don’t forget to [sign up for free here]() to watch my SMX Advanced keynote interview with Google VP, Cathy Edwards, where we will discuss the impact of SGE on search marketers. Barry Schwartz,Optimistic search reporter [Moz-MaySavings-SEL-banner-300x250-v3]() [SEO]() [Google opens access to Search Generative Experience today]() [man-exploring-world-google-logo-1920] Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience. [SEO]() [Google Top Quality Store badge replaced Trusted Store badge]() [retail-store-google-logo-1920] Google said this change "will not affect your performance metrics at all." [SEO]() [TikTok tests AI chatbot for search and discovery]() [tiktok-search-1920] Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.' [Analytics & conversion]() [Top loyalty management software solutions: Forrester report]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Diving into the characteristics of the leading loyalty software providers. First-party data webinars [Are you ready to step into the future?]() As the digital marketing landscape continues to evolve, first-party data remains a powerful tool for crafting personalized experiences and building consumer trust. Join our upcoming webinar and launch your company toward CRM success! [Sign up here!]() [Conductor-2022-Q4-Effective-content-audit-Email_Paid-Third-Door-Banner]() [SEO]() [How Google Business Profile pre-defined services can impact local SEO]() [How-can-GBPs-pre-defined-services-impact-local-SEO] Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here. SEO [The interplay between organic and paid Google search]() Although many marketers understand that SEO and SEM work better together, there’s a complex interplay between organic and paid search. The little details can have big consequences on your success in SERPs. [Read more]() [Platforms]() [Are you getting the most from your martech stack? Take the 2023 Replacement Survey]() [martech-2023-replacement-survey] Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey. [PPC]() [Google Search Generative Experience integrates Search, Shopping ads]() [SGE-Ads] A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience. Search Marketing Expo [Elite. Actionable. Online. Don't miss SMX Advanced!]() Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers (Overtime!), invaluable community networking, and live demos with industry experts… yours for free online June 13-14. [See the agenda]() From MarTech - [SEO and ChatGPT: What’s DAM got to do with it?]() - [Gartner: Give up on the complete view of the customer]() - [6 reasons why you need a marketing work management tool]() - [AI and marketing technology: This week’s releases]() - [Customer engagement: Moving from value creation to value expansion]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()