🔍 Invest in SEO

Plus, search marketing trends, Google Search bug causes video traffic drop and more. [View in browser]( | [Share]() May 25, 2023 [Search Engine Land]() Good morning, Search Marketer, now is not the time to stop investing in SEO (or PPC for that matter). Eighty percent of CMOs (who work at companies with annual revenue exceeding $1 billion) plan to either [increase (46%) or maintain (34%) their SEO budget]() in 2023, a recent survey found. This is in spite of an uncertain economic environment and tightening budgets. Need help getting buy-in for SEO in your company? Look no further than [How to convince leadership why they can’t ignore SEO]() for four things you can do to help leadership understand the value of investing in SEO. Also a quick reminder: The [Search Engine Land Awards]() Super Early Bird rate expires tomorrow (May 26). Winning this prestigious industry award can greatly impact how customers, clients and colleagues view your brand or agency. So showcase your achievements and celebrate your professional excellence! Danny Goodwin,Managing Editor, Search Engine Land & SMX [Moz-MaySavings-SEL-banner-300x250-v3]() [SEO]() [How to convince leadership why they can’t ignore SEO]() [How-to-convince-leadership-that-SEO-should-have-a-seat-at-the-table] Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO. [PPC]() [3 key trends impacting search marketing today]() [The-key-trends-impacting-search-marketing-today] From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry. [SEO]() [Google Search bug caused a drop in video traffic]() [videographer-google-logo-1920] Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content. [Analytics & conversion]() [Where is the buyer’s journey headed?]() [MarTech-Podcast-Cover] Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. First-party data webinars [Master the art of balancing customer insights and privacy.]() The digital marketing landscape will continue to shift in 2023, but one element stands stronger than ever – the crucial role of first-party data. Join our webinar on June 1 to discover the essential steps to optimize your data. [Register here!]() [Conductor-2022-Q4-Effective-content-audit-Email_Paid-Third-Door-Banner]() [PPC]() [Google Marketing Live 2023: Everything you need to know]() [GML2023] Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights. Advance your career [28 growth strategies from 12 leading agencies]() Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success. [Read more]() [PPC]() [3 Performance Max reporting and data limitations]() [Why-Performance-Max-for-lead-generation-often-fails-and-how-to-make-it-work] Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface. [SEO]() [5 ways to set the stage for a successful SEO engagement]() [5-ways-to-set-the-stage-for-a-successful-SEO-engagement] Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients. Awards [Super Early Bird rates expire Friday]() Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards today! Super Early Bird rates expire tomorrow, Friday, May 26. [Enter now]() From MarTech - [3 steps to building a three-star marketing technology function]() - [Email marketing is dying: 3 actions to help it survive (and thrive)]() - [Salary and Career: Kathleen Voboril can make martech sing]() - [Leverage first-party data for a winning CRM strategy]() - [How to build a customer journey orchestration strategy]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()