🔍 How to optimize your Google Ads' post-click content

Plus, Google-InspectionTool, entity optimization, Meta advertiser refunds, Amazon dominates product search and more. [View in browser]( | [Share]() [Search Engine Land]() May 18, 2023 May 18, 2023 Good morning, Search Marketer, the work of paid search marketers is never done. You know it. I know it. And Search Engine Land contributor Pauline Jakober definitely knows it. In her article, [How to optimize your Google Ads’ post-click content](), some of what you’ll learn: - Why content should be an important area of your focus – and everything that happens after a prospect clicks on your ad. - How to help clients define their ideal customers. - How to identify the best terms to describe your products. Also, a quick reminder: You can take home the highest honor in search. [Submit your 2023 Search Engine Land Awards entry now](). Best rates expire Friday, May 26. So enter early (and often)! Danny Goodwin,Managing Editor, Search Engine Land & SMX [DemandJump-5-15-23-300x250-1]() [How to optimize your Google Ads’ post-click content]() How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content. [Read more]() [Google-InspectionTool – the new Google crawler for Google testing tools]() Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties. [Read more]() [How to optimize for entities]() Optimizing for entities will help your content perform better in search engines. Learn how to get started. [Read more]() [Where is the buyer's journey headed?]() Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. [Read more]() [Navigate your data universe with CDPs!]() Ready to explore the vast expanse of your data universe? Join our webinar to discover how Customer Data Platforms can prevent your valuable data from getting lost. So don’t let your data drain away – sign up now and chart your course to data success! [Register here!]() [Adthena-5-15-23]() [Meta starts refunding advertisers for overspending glitch]() Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds. [Read more]() [The interplay between organic and paid Google search]() Although many marketers understand that SEO and SEM work better together, there’s a complex interplay between organic and paid search. The little details can have big consequences on your success in SERPs. [Read more]() [50% of product searches start on Amazon]() Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey. [Read more]() [Forget link building, think link earning]() Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach. [Read more]() [Earn the right to call yourself an "award-winning" search marketer]() The 2023 Search Engine Land Awards are open for entries! This is your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Super Early Bird rates expire May 26… now is the best time to apply! [Enter now]() From MarTech - [5 steps to work smarter and successfully]() - [The gender pay gap in marketing: Should women be more assertive or the market be more responsive?]() - [A 5-step guide to retiring martech tools without disrupting operations]() - [3 key categories of a high-performing marketing organizational structure]() - [What marketers should keep in mind when adopting AI]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()