🔍 Google's helpful content update to find "hidden gems"

Plus, featured snippets, link building, content and ChatGPT [View in browser]( | [Share]() [Search Engine Land]() May 12, 2023 May 12, 2023 Good morning, Search Marketer, with all the Google I/O news and the new [Google Search Generative Experience launch](), I wanted to make sure you didn’t miss the news on the upcoming [Google helpful content system update](). Google noted that the next iteration of the helpful content update will be able to find “hidden gems” deep inside forum threads, “little-known blogs” and other “hard-to-find places.” This update will help Google more “deeply understand content created from a personal or expert point of view,” allowing it to rank more of this useful information on Search. The update isn’t live yet – we can expect it to launch in the “coming months.” We’ll let you all know when it goes live. Barry Schwartz,Search hidden gem reporter [Exclusive-5_19_webinar_300x250]() [Google to update the helpful content system algorithm in the coming months]() Google said this update will help it 'understand content created from a personal or expert point of view.' [Read more]() [These 2 charts show Microsoft Bing’s search market share problem]() If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened. [Read more]() [YouTube wants users to stop using ad blockers]() YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content. [Read more]() [Outpace your competition with high ROI!]() Are you lagging behind in the race for high ROI? Join our webinar to learn how to outpace the competition with a winning virtual events marketing formula. Don’t settle for the back of the pack – sign up today and race to the front! [Save my seat!]() [Semrush_MayeNL_300x250]() [How to steal your competitors’ featured snippets with ChatGPT (prompts included)]() A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords. [Read more]() [Forget link building, think link earning]() Here's why SEOs should move one from building links, how link earning works and the results you can generate with a new backlink approach. [Read more]() [Step-by-step guide for growing agencies of all sizes]() Whether you want to scale by hiring, charging more, bringing on new clients, or reducing your costs, this eBook covers it all and more! [Read more]() [15 ways to get smarter with your content and SEO]() Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI. [Read more]() [6 ways to use ChatGPT for Amazon marketing]() Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here. [Read more]() [The SMX Advanced agenda is live!]() Two days of tactic-rich sessions, live Q&A with speakers, invaluable community networking, and exclusive keynotes with Google and Microsoft… yours for free online June 13-14. [See the agenda]() From MarTech - [Create tailored customer experiences for each generation]() - [Marketing use cases for data clean rooms]() - [MarTech’s guide to GDPR: The General Data Protection Regulation]() - [This week’s AI-powered martech features, products and platforms]() - [A practical guide to building a marketing technology stack]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()