How to incentivize your PPC ads, connecting with Gen X, and AI insights from Bing’s Fabrice Canel [View in browser]( | [Share]() [Search Engine Land]() May 05, 2023
May 05, 2023 Good morning, Search Marketer, how do you plan to leverage the new Bing Chat features? In addition to removing the waitlist, other key updates to Bing Chat include more visually appealing answers with rich images and videos, multi-session experiences featuring chat history and persistent chats within Edge browser, the ability to export and share chats, and upcoming developer access to build third-party apps on top of Bing Chat. To access Bing Chat and the [recently added features](), you’ll need to utilize Microsoft’s Edge browser or the Bing mobile app and be logged into your Microsoft account. With these new enhancements and the promise of third-party developer access, Bing Chat could offer an even more engaging and versatile browsing experience. Nicole Farley,Editor [SEL-Newsletter-Final-300x250-5-1-23]() [Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities]() Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago. [Read more]() [How to use incentives in your PPC ads to drive more sales]() Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC. [Read more]() [How to connect with Gen X, Millennials and Gen Z]() Presenters in this live webinar will reveal the newest trends in consumer behavior. [Read more]() [A tale of two recoveries]() A look at two very different paths taken to recover from a Google algorithm update. [Read more]() [Master the art of predictive analytics!]() Confused by customer behavior and buying patterns? Our webinar will guide you on how to harness the power of predictive analytics using Marketing AI. Turn uncertainty into understanding and keep your customers coming back for more. Don’t wait, secure your spot now! [Register here!]() [smxadv23_300x250_agendapreview_adv]() [AI in search: Insights from Bing’s Fabrice Canel]() Microsoft veteran Fabrice Canel offers insights into the state of AI in search and the integration of chat experiences in the new Bing. [Read more]() [Google no longer requires video descriptions as part of structured data]() Empty descriptions will no longer show up as errors in the Search Console reports. [Read more]() [The interplay between organic and paid Google search]() Although many marketers understand that SEO and SEM work better together, there’s a complex interplay between organic and paid search. The little details can have big consequences on your success in SERPs. [Learn more]() [7 proven methods to explain the value of SEO]() Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders. [Read more]() [Advanced. Actionable. Free.]() Grab your free SMX Advanced pass now to unlock two days of expert-level sessions, hours of live Q&A with industry legends, engaging conversations with your search marketing community, live and on-demand access, a personalized certificate of attendance, and more. It’s all yours — online June 13-14 — and it’s all free. [See what’s in store]() From MarTech - [Bing Chat opens up to more users and developers with API, expanded visual answers]()
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