🔍 When search engines get your name wrong

Meta ad revenues, Google Ads API and reviews update data [View in browser]( | [Share]() [Search Engine Land]() Apr 28, 2023 Apr 28, 2023 Good morning, Marketers, for the past several months, Google has been showing site names, along with favicons, in the [mobile]() and [desktop]() search results. The site name is something you should be able to control with structured data, but sometimes, for some companies, Google is getting the name wrong. Recently, it looks like [Bing is also displaying]() the site name and favicons in its search results. And yes, Bing is getting the site name and favicon wrong for some sites as well. Sarah Franklin, the CMO at Salesforce, posted that Google is showing its company name with a space, reading “Sales force” and that is “extremely damaging to our brand,” she said. To be fair, Google fixed the issue with Salesforce but there are still plenty of examples where [Google still gets it wrong](). Google has a [new form]() where you can submit issues with site names if you are having issues. Bing, on the other hand, does not have a form, not yet at least. Berry Schwartz, 🫐🫐🫐 [SEL-Adthena-Unit_04-24-23]() [Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say]() This update was more widespread than previous updates because it targets more than just product reviews. [Read more]() [5 new changes to the Google Ads API]() The revised client libraries and code examples will be made available by Google next week. [Read more]() [Meta’s ad revenue is up 4.3% in Q1]() Despite lingering layoffs and restructuring costs, things are looking up for Meta. [Read more]() [Achieve online dominance with social media SEO synergy]() Discover the powerful social media and SEO alliance to elevate your online visibility and attract more visitors. Learn from experts as they share their knowledge, experience, and success stories. [Don’t miss out, register now!]() [smxadv23_300x250_agendapreview_adv]() [A quick guide to managing your online reputation]() Learn best practices for managing your online reputation so you can set your brand up for success both online and in the real world. [Read more]() [Where traditional search and AI chatbots excel: A closer look]() Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand. [Read more]() [GA4 preparation guide]() Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources. [Read more]() [Is click-through rate a valuable SEO metric?]() While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns. [Read more]() [Advanced. Actionable. Free.]() Grab your free SMX Advanced pass now to unlock two days of expert-level sessions, hours of live Q&A with industry legends, engaging conversations with your search marketing community, live and on-demand access, a personalized certificate of attendance, and more. It’s all yours — online June 13-14 — and it’s all free. [See what’s in store]() From MarTech - [Discover the ultimate marketing strategy for increased ROI and lead generation]() - [How a non-profit farmers market is leveraging AI]() - [What do SEO platforms do and how do they help marketers get found on search engines?]() - [Automation and AI: The power to build true digital experiences]() - [This week’s roundup of the latest martech featuring AI/ChatGPT]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()