🔍 Interest-based ads performed well, Google says

Plus, Google merchant listing return policy, GA4 updates, tracking SEO performance in Looker Studio and more. [View in browser]( | [Share]() [Search Engine Land]() Apr 19, 2023 Apr 19, 2023 Good morning, Search Marketer, [Google ran an experiment]() that showed that interest-based audience solutions performed reasonably well compared to third-party cookies. This is where the advertising space is headed – privacy is top of mind. With third-party cookies going away, advertisers must embrace these new ad targeting strategies to continue helping businesses and clients grow and succeed online. Even if you do not trust Google’s own data, testing these solutions for your own campaigns is becoming increasingly necessary. Barry Schwartz,None of your business [MozLinksAPI-SEL-300x250-1]() [Google’s interest-based ad experiments show ad spend, click-through rates down slightly]() In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals. [Read more]() [Google adds new return policy structured data support for merchant listing]() These changes come with the new shipping and return information in the Google search results. [Read more]() [Use this Looker Studio template to track SEO performance]() Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard. [Read more]() [3 reasons why you need to embrace journey-centricity]() Transform customer journeys for better CX and results. [Read more]() [Search meets CTV: a match made for success]() Find out how the integration of CTV into your search marketing campaigns can lead to increased brand visibility and better results. Explore innovative tactics and real-life case studies as you learn from top professionals in the field. Don’t miss this opportunity to take your search marketing to new heights! [Reserve your seat!]() [9 more states join federal antitrust lawsuit against Google]() The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers. [Read more]() [smxadv23_300x250_a]() [Google implements a new GA4 fractional, cross-channel web conversions feature]() The new tracking enhancement could lead to more precise measurements and improved optimization. [Read more]() [How to set up an offline conversion import from Salesforce into Google Ads]() A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns. [Read more]() [Instagram now allows up to 5 “links in bio”]() To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear. [Read more]() [GA4 preparation guide]() Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources. [Learn more]() [SEO vs. PPC: Differences, pros, cons & an integrated approach]() Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan. [Read more]() [Your SMX Advanced agenda sneak peek is here]() Two days of expert-level sessions, hours of live Q&A with industry legends, engaging conversations with your SMX community, live and on-demand access, a personalized certificate of attendance… and it’s 100% free. Join us online, June 13-14, for the only conference designed by advanced search marketers for advanced search marketers: SMX Advanced! [See what’s in store]() From MarTech - [5 key elements of successful ABM strategies]() - [Ryan Phelan: Spotlight on the expert]() - [Nielsen’s national TV ratings gets accreditation back after 19-month suspension]() - [6 tips for optimizing LinkedIn content for B2B marketing]() - [D2C beauty shoppers are split between low prices and scarcity]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()