🔍 A Google Ads script that uses GPT to write RSAs

Plus, SEO value, Google video thumbnail change, Google Marketing Live and more. [View in browser]( | [Share]() [Search Engine Land]() Apr 14, 2023 Apr 14, 2023 Good morning, Search Marketer, what do you get when you combine generative AI with Google Ads scripts? You get a spreadsheet with one responsive search ad (RSA) on every row and column for every headline and description asset, courtesy of Search Engine Land contributor Frederick Vallaeys. When an RSA doesn’t reach the maximum number of variations allowed by Google, the script calls the GPT API to suggest additional ad text variations (helpfully, GPT’s cells are automatically colored green). These AI-generated suggestions are then placed in the spreadsheet to be bulk-uploaded back to Google to easily create the missing assets. Just make sure to double-check those character counts – GPT is bad at counting. Read more about it – and grab the script code – in [A Google Ads script that uses GPT to write RSAs](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [DemandJump-4-10-23-300x250-1]() [A Google Ads script that uses GPT to write RSAs]() This script can help you leverage GPT's API to use the maximum number of RSA assets and, in turn, boost your paid search campaigns. [Read more]() [7 proven methods to explain the value of SEO]() Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders. [Read more]() [Google: Video must be main content to appear as thumbnail]() When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers. [Read more]() [3 ways to drive sales with email]() Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails. [Read more]() [Do you want to become a marketing genius?]() Measuring campaign effectiveness can be a daunting task, but with incrementality testing, it doesn’t have to be. Join our webinar and learn how to generate a clear hypothesis, design an experiment, and measure your true marketing impact. Walk away with practical tips to optimize your channels and reach your goals. [Sign me up!]() [Google Marketing Live registration opens]() Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities. [Read more]() [Conductor-2023-Q1-Spring-Summit-Third-Door-Paid_Banner]() [U.S. search ad revenue hit a record $84.4 billion in 2022]() Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year. [Read more]() [GA4 preparation guide]() Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources. [Learn more]() [Microsoft’s integration with Roku reveals increased engagement across CTV and search]() Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network. [Read more]() [Advanced. Actionable. Free.]() Two days of expert-level sessions, hours of live Q&A with industry legends, engaging conversations with your SMX community, live and on-demand access, a personalized certificate of attendance… and it’s 100% free. Join us online, June 13-14, for the only conference designed by advanced search marketers for advanced search marketers: SMX Advanced! [Secure your spot]() From MarTech - [Harness the power of customer data to stay ahead of the competition]() - [Italy lays out requirements for ChatGPT’s return]() - [Scanning the faces that scan the mobile screens]() - [Mailchimp, Sprout Social lead this week’s AI-powered martech releases]() - [DTC marketers planning to up CTV/OTT spend this year]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()