🔍 How "quality" is Quality Score anyway?

Google April 2023 product reviews update, Microsoft’s new PLA extensions, Python scripts for SEO and more. [View in browser]( | [Share]() [Search Engine Land]() Apr 13, 2023 Apr 13, 2023 Good morning, Search Marketer, the discussion around Quality Score’s actual impact on paid search campaigns continues to divide industry professionals. Quality score (expected clickthrough rate + ad relevance + landing page experience) is a widely-debated metric among paid search professionals. Some argue it’s a vanity metric, while others see it as a crucial KPI. Google encourages advertisers to improve their quality score, but is it truly beneficial for the advertiser’s bottom line? Quality score has been called “king of the KPIs,” yet some argue that the time spent focusing on quality score may not be worth it. [Decide for yourself]() as Melissa Mackey dives into the complexities of quality score in her latest article. Nicole Farley,Editor [DemandJump-4-10-23-300x250-1]() [Quality score in paid search: Vanity or valuable?]() While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how. [Read more]() [Google releases April 2023 product reviews update]() With this update, Google's Product Reviews update now covers reviews about products, services and things. [Read more]() [Microsoft Ads introduces PLA Extensions]() Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this. [Read more]() [Connected TV’s results transcend the TV screen]() Why CTV is an important part of any search strategy. [Read more]() [Skyrocket your brand's performance]() Don’t get left behind in the marketing world. Ready to see your brand’s performance soar? Join our webinar and learn how to leverage the power of Connected TV to reach new audiences and increase brand awareness. Get ready to outshine your competition and stay ahead of the curve. [Sign me up!]() [How to glean insights from impression share to boost PPC performance]() Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here's how to calculate them at scale. [Read more]() [Conductor-2023-Q1-Spring-Summit-Third-Door-Paid_Banner]() [LinkedIn SEO guide: Optimizing your profile for more connections, better leads]() Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide. [Read more]() [Report: Consumer attitudes towards generative AI]() Discover how AI-generation technology is impacting customer experience and get the insights you need to make informed decisions. [Learn more]() [5 Python scripts for automating SEO tasks]() Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO. [Read more]() [Advanced. Actionable. Free.]() Two days of expert-level sessions, hours of live Q&A with industry legends, engaging conversations with your SMX community, live and on-demand access, a personalized certificate of attendance… and it’s 100% free. Join us online, June 13-14, for the only conference designed by advanced search marketers for advanced search marketers: SMX Advanced! [Secure your spot]() From MarTech - [DTC marketers planning to up CTV/OTT spend this year]() - [MetLife uses agile marketing to unleash pet insurance sales]() - [Marketo’s March releases: A manager’s guide]() - [How to align B2B sales and marketing teams]() - [MarTech Salary and Career: Greg Morales on the joy of always learning]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()