🔍 SEO tools from the search engines

GA4 regex, new Google vs. Bing data, new Microsoft Ads features, B2B ad mistakes and more. [View in browser]( | [Share]() [Search Engine Land]() Apr 05, 2023 Apr 05, 2023 Good morning, Search Marketer, isn’t it amazing that search engines maintain and provide free access to SEO tools? Last week, both Google and Bing updated their respective SEO tools. Google [updated the core web vitals report]() in Search Console. Bing [updated its Bing Webmaster Tools API]() after a bit of a data glitch. This week, Google added [regex support to GA4]() to help you migrate from UA3. If you would have asked me 20 years ago that Google or Bing would build and continue to invest in free SEO tools for content creators and SEOs, I would have laughed. But both these companies not only have built these tools, they continue to invest time, money and resources into these toolsets every day. And they both provide huge value for SEOs, content creators, site owners and the like. Of course, Google also “(not provided)” Google Analytics and UA3 is being replaced by GA4. But again, all those tools are “free.” Is there such a thing as a “free lunch?” Barry Schwartz,SEO tool reporter [Semrush_eNL_April_300x250]() [Google Analytics 4 now lets you modify and create events using regular expressions]() This allows you to migrate destination and event goals using regex. [Read more]() [New Bing attracts new Edge users – who then use Google Search]() Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes. [Read more]() [Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more]() All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced. [Read more]() [What ChatGPT means for your search campaigns]() Why next-generation AI is essential to a competitive search strategy. [Read more]() [SEO success: It's all about the content!]() Are you struggling to get your content to rank on search engines? It’s time to forget about Domain Authority and start focusing on what really matters for SEO success. Join our upcoming webinar on April 11 and discover why Pillar-Based Marketing is the ultimate SEO hack you need to know about. [Sign me up!]() [5 mobile B2B advertising mistakes and how to correct them]() B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads. [Read more]() [smxadv23_300x250_reg_elite]() [Study: 31% of international websites contain hreflang errors]() Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today. [Read more]() [Driving TikTok ad effectiveness]() With over 1 billion active users worldwide and 113 million in the U.S, TikTok has become essential for marketers. Learn what every brand needs to know to maximize TikTok brand and outcomes lift. [Read more]() [ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?]() Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics. [Read more]() [Registration for SMX Advanced 2023 is now open!]() Two days of expert-level sessions, hours of live Q&A with industry legends, engaging conversations with your SMX community, live and on-demand access, a personalized certificate of attendance… need we go on? Oh, and it’s 100% free. Join us online, June 13-14, for the only conference designed by advanced search marketers for advanced search marketers: SMX Advanced! [Secure your spot]() From MarTech - [Why ChatGPT may be a blessing and a curse for agencies]() - [Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint]() - [Marketing technologists are well-rewarded]() - [How to increase website engagement with content recommendations]() - [MarTech’s content marketing experts to follow]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()