Plus, Core Web Vitals, Google Ads Editor 2.3, new Google SERP features, PPC ad creative and more. [View in browser]( | [Share]() [Search Engine Land]() Mar 29, 2023
Mar 29, 2023 Good morning, Search Marketer, the March 2023 Google core update [completed rolling out]() yesterday. Now would be a good time to check if your Google search rankings moved at all. Hopefully, your website benefited form this last Google core update. If you saw a decline in rankings or traffic, our story has recommendations from Google on what you can do to improve. If you saw an increase in rankings or traffic from Google, then keep up the good work! Barry Schwartz,Core update reporter [MozConAds-SEL-300x250-v2]() [Google March 2023 broad core update done rolling out]() This March 2023 core update took 13 days to roll out. This was a fairly impactful update compared to previous core updates. [Read more]() [Core Web Vitals report within Google Search Console updated]() You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console [Read more]() [Microsoft fixes data loss within Bing Webmaster Tools API]() Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API. [Read more]() [Driving TikTok ad effectiveness]() With over 1 billion active users worldwide and 113 million in the U.S, TikTok has become essential for marketers. Learn what every brand needs to know to maximize TikTok brand and outcomes lift. [Read more]() [Google Ads Editor version 2.3 is out with 12 new features]() The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns. [Read more]() [Bruce-Clay-Traffic-not-up-to-par-300]() [Google delays enforcement of Government documents and official services policy]() The policy rollout was initially intended to begin on March 31, but now Google will begin enforcing the policy changes May 24. [Read more]() [Google launches Perspectives, About this author and more ways to verify information]() Google's new features should give searchers more reason to trust your site, your authors and the content on your pages. [Read more]() [5 steps to optimize your brand in search]() In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. [Learn more]() [4 new rules for PPC ad creative]() Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. [Read more]() [How to survive a Google core update and come out on top]() Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive. [Read more]() [MarTech picks back up today... don't miss out!]() ChatGPT, GA4, and MOps Coffee Talk meetups kick off today at 10:30 a.m. ET — then it’s time for more sessions, keynotes, and Overtime Q&A! What are you waiting for? [Grab your free pass now]() From MarTech - [Domain Authority is dead: Focus on SEO content that ranks]()
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