🔍 PPC is a tough game - you have to accept it

Using HTML sitemaps, creating brand style guidelines, the latest SEO and PPC jobs and more. [View in browser]( | [Share]() [Search Engine Land]() Mar 27, 2023 Mar 27, 2023 Good morning, Search Marketer, how good are you at math? I ask because today we’re diving into the complex world of paid search and a key concept that every marketer needs to understand: the law of diminishing returns. As you know, increasing your bids can lead to better results in your paid search campaigns, but there’s a catch. At a certain point, you’ll hit a ceiling where further bid increases will yield little to no return on investment. It’s a frustrating reality, but it’s one that every PPC marketer faces sooner or later. Witold Wrodarczyk’s latest article explores the [law of diminishing returns]() in depth and examines the many factors that make paid search such a demanding channel for marketers. By the end of Wrodarczyk’s piece, you’ll have a better understanding of what to expect from your PPC campaigns, how to set realistic performance goals, and a new respect for exponential equations. Nicole Farley,English major [MozConAds-SEL-300x250-v2]() [PPC is a tough game – you have to accept it]() Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance. [Read more]() [When and how to use HTML sitemaps for SEO and UX]() Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps. [Read more]() [How to create brand style guidelines and why you need them]() If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how. [Read more]() [Tired of guesswork in your marketing campaigns?]() Are you fed up with the guesswork in your marketing campaigns? Programmatic advertising provides a solution to this challenge, offering unparalleled targeting and advanced optimizations that deliver results. Join our upcoming webinar to learn how programmatic advertising can help you hit your targets with precision and ease. [Sign me up!]() [The latest jobs in search marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. [Read more]() [Bruce-Clay-Traffic-not-up-to-par-300]() [8 important content strategy goals to consider]() Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy. [Read more]() [8 ways to maximize brand awareness through paid and organic search]() Effective brand awareness turns a single Google search into a customer acquisition opportunity. [Learn more]() [Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?]() Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool. [Read more]() [[This week] Discover cutting-edge martech solutions and strategies for free]() Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more! It’s all happening online tomorrow and Wednesday, March 28-29, at MarTech! [Register for free]() From MarTech - [Salesforce, Google partner on local commerce]() - [How to define your DAM governance structure]() - [Why B2B brands must focus on orchestrating meaningful customer engagement]() - [The latest jobs in martech]() - [ARHT rolls out retail hologram experiences]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()