🔍 PMax for travel goals and Google product reviews update is done

Plus, AI for SEO and content to grow 5x, ad messaging, Microsoft Ads updates and more. [View in browser]( | [Share]() [Search Engine Land]() Mar 08, 2023 Mar 08, 2023 Good morning, Search Marketer, Google Ads is [globally rolling out]() Performance Max for travel goals in the coming weeks. With that rollout, Google said PMax for travel goals can help you create ads for multiple Google surfaces, Hotel ads will be added to PMax travel goals later this year, there is a new hotel picker tool coming up to make it faster to manage your campaigns and more detailed reporting to see how well your travel goal campaigns are performing. Oh, by the way, the Google product reviews update has [finished rolling out](), it took the full 14 days. Barry Schwartz,Hotel reviewer [Semrush_March_300x250]() [Google announces Performance Max for travel goals]() The new ads will be available globally over the next few weeks. [Read more]() [Google February 2023 product reviews update is finished rolling out]() This update took 14 days to fully roll out and is now complete. [Read more]() [Use of AI for SEO and content to grow 5x this year]() Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds. [Read more]() [Overcoming the paradox of personalization to meet consumer expectations]() Watch this webinar to learn when consumers want personalization. [Read more]() [How to maximize conversions and ROAS by centralizing Google ads data]() We can all agree that a clear view of your customer data is invaluable when it comes to campaign success. But how do we get started? Join our upcoming webinar and learn the monetary impact of data latency and how to drive your campaign decisions in the right direction. [Register here!]() [Google expands Local Service Ads to more than 70 new businesses]() The new categories include education, people care, pet care, wellness and health care. [Read more]() [MOZ-30DaysSEO-Promos-SEL-300x250-1]() [How to dial in your ad messaging in an automated marketing world]() Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging. [Read more]() [Code-free custom conversion, and 5 other new Microsoft Ads updates]() The new features aim to increase efficiency and help advertisers better target their campaigns. [Read more]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn more]() [TikTok introduces a “Series” feature enabling creators to sell premium episodes]() Each individual Series can include up to 80 videos, each up to 20 minutes long. [Read more]() [What is SEM – Search Engine Marketing?]() Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. [Read more]() [[Available now] Actionable search marketing training]() Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — now available on-demand! [Learn more]() From MarTech - [Salesforce unveils Einstein GPT]() - [How Haleon built social media intelligence in-house]() - [Why understanding the product is a must in martech, MOps]() - [3 ways to rethink content’s role in your B2B GTM strategy]() - [The future of data management platforms in the era of CDPs]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()