🔍 Google's featured snippets get blue highlights

Google Bard vs. search, link in bio platforms, Twitter breaks again and more. [View in browser]( | [Share]() [Search Engine Land]() Mar 07, 2023 Mar 07, 2023 Good morning, Search Marketer, featured snippets are changing. Again. A new blue highlighting feature seems to have rolled out for some featured snippets in Google search, as Barry Schwartz [reported](). Google may highlight specific text that is helpful for answering a user’s query, directly in the featured snippet result. Also, the font size of the featured snippets with blue highlighted text is larger than featured snippets without the highlighted text. Watch your analytics to see whether these featured snippets with blue highlighting impact your click-through rates and traffic. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semrush_March_300x250]() [Google featured snippets gain blue highlighted text]() Not all featured snippets will see text highlighted in blue, but many now do. [Read more]() [Google: ‘Bard is not Search’]() Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search. [Read more]() [‘Link in bio’ platforms: Which is best for SEO?]() Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here. [Read more]() [3 ways to finish off Q1 with a BANG!]() The clock is ticking.. Let’s finish off strong! In our upcoming webinar you will learn how you can build customer relationships that not only scale but drive revenue for 2023 and beyond. [Save my seat!]() [How to document your content strategy]() Here's what you should include in your content strategy document to guide your content marketing toward success. [Read more]() [MOZ-30DaysSEO-Promos-SEL-300x250-1]() [Twitter services are offline, including clicking on links, viewing images and more]() Since 11:50am ET, Twitter has been having major issues with its services. [Read more]() [Compare 16 top SEO platforms]() This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges. [Learn more]() [This day in search marketing history: March 6]() Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more. [Read more]() [[Available now] Actionable search marketing training]() Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — now available on-demand! [Learn more]() From MarTech - [The future of data management platforms in the era of CDPs]() - [Webinar: Maximize your ROAS with first-party data]() - [Microsoft unveils AI “copilots” for sales, CRM and customer support]() - [ChatGPT: A marketer’s guide]() - [How to set up and measure CTV ad campaigns]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()