🔍 Social media engagement hits a new low

Plus, Google product reviews update, PPC performance, Prometheus, ChatGPT for SEO and more [View in browser]( | [Share]() [Search Engine Land]() Feb 23, 2023 Feb 23, 2023 Good morning, Search Marketer, when was the last time you were excited about Facebook? Social media engagement reached an unprecedented low in 2022, according to a [recent report](). Although engagement levels on Facebook and Twitter remained stagnant, with rates of 0.06% and 0.35% respectively, Instagram experienced a significant decline of 30%, dropping to just 0.47%. So what could be the reason behind TikTok’s exceptional engagement rate of 5.69%, and why should marketers care in the first place? Marketers are looking for [more advertising options](), and TikTok has become the most obvious choice. Amazon has also made significant gains due to its ability to target users based on their purchase and browsing history through its ad business. So is this where the future of advertising is headed? Nicole Farley,Editor [Social media engagement hits a new low, except for TikTok]() Organic engagement and traffic from social networks has been shrinking every year. [Read more]() [Google releases February 2023 product reviews update]() This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. [Read more]() [Musk gave engineers one week to make Twitter’s ad targeting work like Google]() The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future. [Read more]() [Personalization doesn’t have to be an uphill battle]() Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023. [Read more]() [New Microsoft Bing Chat rolling out to mobile devices with voice search]() This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android. [Read more]() [How to balance privacy and personalization with first-party data strategies]() How do you ensure privacy and control over customers’ personal data while still achieving personalization to improve engagement? Join our upcoming webinar and learn how first-party data can help you balance the conflicting goals of privacy and personalization. [Register here!]() [Microsoft explains how Bing AI Chat uses ChatGPT and Search with Prometheus]() Company reveals details about how its Prometheus AI model makes Bing Chat so fast, current and impressive. [Read more]() [3 ways to stay on top of PPC performance]() A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts. [Read more]() [ChatGPT and SEO content: Where do we go from here?]() ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective. [Read more]() [Google Search Console users and permissions management updated]() Make sure to review user permissions and levels of access with this update. [Read more]() [GA4 preparation guide]() Get this 5-minute guide for digital marketers on Google Analytics 4 with the latest deadlines and expert resources. [Learn more]() [Microsoft and NVIDIA announce a new partnership]() The agreement was announced today at a Microsoft press conference in Brussels, Belgium. [Read more]() [This day in search marketing history: February 22]() Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more. [Read more]() [[Next week] Actionable search marketing training + live Q&A]() Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — online next Wednesday and Thursday, March 1-2. Don’t miss out! [Book yours today!]() From MarTech - [How bias in AI can damage marketing data and what you can do about it]() - [5 reasons why marketers should consider TikTok for B2B]() - [Privacy-first CX. GA4. ChatGPT. Explore it all at MarTech.]() - [Does your marketing team need a digital experience platform (DXP)?]() - [The first-party data strategy you need in 2023]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()