🔍 Search has advanced

Plus, new Google link best practices, improving Bard, BingGPT feedback and more. [View in browser]( | [Share]() [Search Engine Land]() Feb 17, 2023 Feb 17, 2023 Good morning, Search Marketer, is this the most interesting period in the history of search? Time will ultimately tell. But we’re less than two months into 2023 and we’ve already seen several huge stories, especially around the advancements of A.I. in search. It definitely feels like search marketing is having a moment. All of these changes are top of mind for our team right now. In addition to continuing to report on all the breaking news and developments on Search Engine Land, we’re also starting to plan SMX Advanced, which will take place June 13-14. In case you missed it in the flurry of news, we are now [accepting pitches for SMX Advanced](). Have something awesome you’d love to speak about at our event? We’d love to hear from you! Here’s [how to submit a session idea]() and [where to create your profile and submit a session pitch](). Sharing your expertise and insights with the search community can help us all as we navigate this crucial and changing time. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Google publishes new link best practices]() This help document went from basics on crawlable links to a much more robust link best practices. [Read more]() [Googlers urged to help improve Bard, its AI chatbot]() Google has provided a list of dos and don'ts to its employees on how to test and fix responses from the generative AI chatbot, Bard. [Read more]() [Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches]() 71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information. [Read more]() [Create the foundation for success this year and beyond]() In our upcoming webinar we will show you how to use a first-party data strategy and how to responsibly harness it as a competitive advantage, plus so much more! [Save my seat!]() [8 aspects of a sustainable SEO strategy]() SEO doesn't have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities. [Read more]() [Where is SEO in the business hierarchy?]() Here's how SEO can be integrated within an organization to inform other departments and get the best business results. [Read more]() [Ads for cannabis are now allowed on Twitter]() Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry. [Read more]() [Susan Wojcicki, the CEO of YouTube, is stepping down]() Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage. [Read more]() [2023 digital marketing salary guide & hiring trends report]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read more]() [This day in search marketing history: February 16]() Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more. [Read more]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Unlock six hours of live, expert-led training on Google Analytics 4, SEO-friendly content marketing, Advanced Google Ads, and more with your choice of SMX Master Class. [Book yours today!]() From MarTech - [IAB Tech Lab launches first clean room standards]() - [How to create winning B2B programmatic ad campaigns]() - [3 steps to navigating the complex customer journey]() - [Webinar: Keep customers engaged all year long]() - [So how is this Web3 supposed to work?]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()