🔍 What's going on with Google lately?

Plus, new Analytics updates, and how Android is still tracking you [View in browser]( | [Share]() [Search Engine Land]() Feb 16, 2023 Feb 16, 2023 Good morning, Search Marketer, notice anything off with Google lately? You’re not the only one. Between its [botched Bard]() announcement, [accusations of mismanagement](), [layoffs](), lack of mission or urgency, and oh yeah, let’s not forget [disapproving a bunch of ads]() for (seemingly) no reason. So what’s going on? Is Google becoming complacent? Are they falling behind when it comes to advancements in new technology? In his 2013 Founders’ Letter, then CEO Larry Page noted “…over time many companies get comfortable doing what they have always done, with a few incremental changes. This kind of incrementalism leads to irrelevance over time, especially in technology, because change tends to be revolutionary, not evolutionary.” So is Google revolutionary or evolutionary? Nicole Farley,Editor [New Bing is mind-blowingly fast and better than I expected]() Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some early thoughts on its indexing speed. [Read more]() [3 new Google Analytics 4 updates]() Google announced the new updates today in their Analytics Help center. [Read more]() [If your Google ads are disapproved, don’t panic just yet]() Google says the issue has been identified and a fix is rolling out. [Read more]() [Bing’s new ChatGPT has multiple personalities]() Gaslighting, memory loss, accidental racism, yep, sounds like AI. [Read more]() [Prepare for an unpredictable economy with email marketing]() Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy. [Learn more]() [How to master the CX trifecta in 2023: data, content & tech]() How do you ensure your business has the tech you need to put the right content in front of customers at the right time? Join our upcoming webinar for a step-by-step guide to mastering the CX trifecta. [Register here!]() [Ex-Googler: Ad revenue is hiding Google’s fundamental problems]() Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google? [Read more]() [3 questions SEOs are fielding in the wake of AI-powered search]() As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands. [Read more]() [Understanding the key differences between the top video game ad networks and exchanges]() The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience. 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Invaluable Q&A.]() Unlock six hours of live, expert-led training on Google Analytics 4, SEO-friendly content marketing, Advanced Google Ads, and more with your choice of SMX Master Class. [Book yours today!]() [This day in search marketing history: February 15]() Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more. [Read more]() From MarTech - [So how is this Web3 supposed to work?]() - [10 reasons you should attend MarTech online March 28-29 (for free!)]() - [4 areas of martech with ethical concerns]() - [How to create a CDP worksheet from your use cases]() - [4 emails that customers will love — and help them love you]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). 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