🔍 We love AI and we hate AI

Plus, when AI written content goes wrong and building better website architecture. [View in browser]( | [Share]() [Search Engine Land]() Feb 14, 2023 Feb 14, 2023 Good morning, Search Marketer, AI is here, love it or hate it. For the past few months the topic of how marketers can use AI to [create content](), improve their marketing, or automate some of their marketing tactics has been top of mind. Google Search even [gave us the OK]() to use AI to generate content, as long as it complies with their guidelines. But now that search engines are showcasing how they will use AI in [Bing]() and [Google](), many SEOs, publishers, content creators and marketers are concerned about what it means for traffic to their content. I [tweeted the other day]() that I found it somewhat ironic about the mixed and strong feelings about AI used by content creators compared to being used by search engines. In short, it is super early now and how AI is implemented will change a lot over the next several months and years. It’s concerning times, but also exciting times. Barry Schwartz,AI journalist [Content creators are concerned with the new AI features in Bing and Google]() Will traffic from search to publishers drop with the new long chat like answers. [Read more]() [AI generates article with ‘serious’ YMYL content issues]() Factually incorrect AI content on a health topic made its way into Men's Journal. Meanwhile, Google warns of AI hallucination. [Read more]() [How to build a better website architecture]() Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale. [Read more]() [Overcoming the paradox of personalization to meet consumer expectations]() Join this webinar to learn when consumers want personalization. [Register here]() [Drive performance with these 4 disciplines for SEO teams]() How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Join our upcoming webinar for a step-by-step guide to achieving your SEO goals. [Register here!]() [Podcasts: A content guide for beginners]() Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. [Read more]() [Level up your search skills without leaving your desk]() SMX Master Classes kick off online March 1-2... don't miss out! [Read more]() [This day in search marketing history: February 13]() Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more. [Read more]() [This day in search marketing history: February 12]() Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more. [Read more]() [What is a conversion optimization platform?]() Learn why marketers are using this new technology to improve experience and boost ROI. [Read more]() [This day in search marketing history: February 11]() Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more. [Read more]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Unlock six hours of live, expert-led training on Google Analytics 4, SEO-friendly content marketing, Advanced Google Ads, and more with your choice of SMX Master Class. [Book yours today!]() From MarTech - [What everybody was buzzing about during the Super Bowl]() - [Web 3? It’s the web we hope for, not the one we know]() - [Product-led growth: 3 important lessons from the front line]() - [What is digital asset management and how can it help you?]() - [How ChatGPT is set to change marketing technology]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()