🔍 What is SEO

Plus, emerging SEO skills, Google review tracking tools, Microsoft Ads updates and more. [View in browser]( | [Share]() [Search Engine Land]() Feb 10, 2023 Feb 10, 2023 Good morning, Search Marketer, have you updated your VIPs (very important pages) lately? We just updated our [What Is SEO – Search Engine Optimization?]() guide. Launched in 2010, our page has earned hundreds of thousands of links and millions of pageviews over that time. While our page was still ranking in Position 1 for several highly-value keywords (SEO, what is SEO), it hadn’t been substantially updated since 2019. And SEO is always changing. Just look at all the AI news from [Google]() and [Bing]() this week. Despite how well What is SEO was ranking, we knew the page wasn’t good enough. And to make a long story short (too late), we hope you’ll find our resource even more helpful now. I’m a big believer in updating content. Sometimes, it can be even more important than creating new content. (But, yes, you need to do both.) Content updates – where you either refresh or even completely rewrite stale or outdated content that has a proven track record of success or value (e.g., traffic, links, conversions) is powerful. I’ve seen it work time and time again over the last decade. So if updating and improving old content isn’t part of your SEO strategy, maybe it’s time to think about it. Danny Goodwin,Managing Editor, Search Engine Land & SMX [7 emerging skills every SEO must master in 2023]() In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget. [Read more]() [6 new Microsoft Ads updates, including data exclusions and in-market audience segments]() Market expansion and automated bidding make their debut. [Read more]() [2 free tools for tracking your Google reviews]() Monitoring reviews is a must for businesses with an online presence. Here are some tools to include in your local SEO toolkit. [Read more]() [Personalization doesn’t have to be an uphill battle]() Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023. [Read more]() [Drive performance with these 4 disciplines for SEO teams]() How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Join our upcoming webinar for a step-by-step guide to achieving your SEO goals. [Register here!]() [TikTok enhances organic content reach with improved ‘Promote’ features]() Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows. [Read more]() [Walmart’s retail media network: What advertisers need to know]() As Walmart's dominant physical footprint runs toward digital, it's crucial to pay attention to the opportunities available to advertisers. [Read more]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [This day in search marketing history: February 9]() Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more [Read more]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Unlock six hours of live, expert-led training on Google Analytics 4, SEO-friendly content marketing, Advanced Google Ads, and more with your choice of SMX Master Class. [Book yours today!]() From MarTech - [How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year]() - [20 questions to ask digital asset management platform vendors during the demo]() - [New TOS for AI-powered Bing poses legal issues for Microsoft and users]() - [Does ChatGPT pose an existential threat to marketers?]() - [AI-generated content is detectable, new study claims]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()