🔍 Yandex scrapes Google and more SEO learnings

Plus, Yahoo's search comeback, Baidu search to add AI chatbot, long-tail keywords and more. [View in browser]( | [Share]() [Search Engine Land]() Jan 31, 2023 Jan 31, 2023 Good morning, Search Marketer, the Yandex source code leak is the hot topic in SEO circles – and for good reason. Yes, Yandex isn’t Google. But if you think looking at this code offers no valuable insights into how modern search engines work and there’s nothing more you can learn about SEO from it, well then you definitely should avoid reading [this incredible, must-read deep dive]() from Michael King. But here’s what you’ll miss out on knowing: - There are 17,854 ranking factors in the codebase - The initial weighting of ranking factors - Top 5 negatively and positively weighted initial ranking factors - Several unexpected initial ranking factors - Yandex scrapes Google, Bing, YouTube and TikTok - Yandex has anti-SEO upper bounds for some ranking factors - Yandex boosts “Vital Hosts” - The structure of the document server - Link factors and prioritization - What can we apply from Yandex to what we know about Google? Stay curious. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Yandex scrapes Google and other SEO learnings from the source code leak]() Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase. [Read more]() [Yahoo is making a return to search]() Yahoo has been dropping hints over the past couple weeks about its return to competing in the search space. 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