🔍 Google search to add chat features

Plus, AI-written content, Alphabet layoffs, SEO metrics, continuous scroll and more. [View in browser]( | [Share]() [Search Engine Land]() Jan 23, 2023 Jan 23, 2023 Good morning, Search Marketer, it’s “code red” time at Google. Desperate to protect its search business, and trying to keep up with [Microsoft Bing’s plans to incorporate ChatGPT](), Google is reportedly planning to [add chatbot features]() to its search engine this year. Google also recently brought back co-founders Larry Page and Sergey Brin (both of whom left in 2019) for a series of meetings to offer advice on the company’s A.I. products – including search. All this while Google’s parent company, Alphabet, announced a [massive 12,000 layoffs](). In other AI news, we learned more about Red Ventures’ foray into AI-written content. And it seems a bit like the old saying, “Brands that don’t learn from Google/SEO history are doomed to repeat it.” Are websites using AI-written content setting themselves up for [Google Panda sized failure]() just as content farms did in the past? Danny Goodwin,Managing Editor, Search Engine Land & SMX [Report: Google search will debut chatbot features this year]() Google has put A.I. 'front and center' and sought help from founders Larry Page and Sergey Brin on their A.I. strategy. [Read more]() [Is AI-written content replacing cheap old content farms?]() Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out. [Read more]() [Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions]() For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff. [Read more]() [Remarkable SEO results, without the funnel…]() The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet! Join us for our upcoming webinar where we take a look at how to shift your thinking around your organic content strategy. [Register here!]() [TikTok has a secret “Heating” (cheating?) button]() Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes. [Read more]() [Businesses, users, experts defend big tech against algorithm lawsuits]() The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech. 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