🔍 Must-reads

The most popular SEO and PPC articles on Search Engine Land in December. [View in browser]( | [Share]() [Search Engine Land]() Jan 16, 2023 Jan 16, 2023 Good morning, Search Marketer, from the files of better late than never… We recently shared the most popular [SEO columns]() and [PPC columns]() of 2022 – but I overlooked sharing our most-read articles published in December. My bad. In today’s newsletter, you’ll find those links. Get ready for some useful tips and insights on E-A-A-T, YouTube SEO, Google Ads and more. All of these articles were contributed by our fantastic group of subject matter experts. We send our sincere appreciation and congratulations to: - Lily Ray - Jake Gronsky - Benu Aggarwal - Sherry Bonelli - Chris Long - Laura Schiele Happy reading! Danny Goodwin,Managing Editor, Search Engine Land & SMX [E-E-A-T and major updates to Google’s quality rater guidelines]() The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T. [Read more]() [Programmatic SEO: Your missing link to 1M+ sessions]() Here's what you need to know about programmatic SEO and how to start publishing unique, high-quality pages at scale the right way. [Read more]() [Top 5 search marketing trends and 3 must-haves for 2023]() Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. [Read more]() [Analyzing social media & consumer behavior in 2023.]() Learn how to implement actionable consumer intelligence insights and why an interactive dashboard necessitates the shift in data capture, analysis, and distribution. [Sign me up!]() [YouTube SEO: How to find the best traffic-generating keywords]() Want to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow. [Read more]() [2023 digital marketing salary guide & hiring trends report]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read More]() [How to get Google featured snippets: 9 optimization guidelines]() Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. [Read more]() [Google Ads updates in 2022: The good, the bad, the jury’s still out]() Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond. [Read more]() [Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-part, expert-led SMX Master Class to dive deep into SEO, PPC, GA4, and more. [Choose your Master Class]() From MarTech - [15 questions to ask marketing automation vendors]() - [The latest jobs in martech]() - [5 strategies B2B marketing and sales teams can bank on as markets tighten]() - [How Booksy used DAM to organize their digital asset production]() - [Salesforce announces retail media network innovations]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()